Boat Fishing Lures & Jigs

Explore high-performance boat fishing lures, jigs, and rigs designed for New Zealand waters. From snapper inshore to kingfish offshore, find proven gear including soft baits, metal jigs, slow pitch jigs, kabura styles, and effective bait-catching rigs for versatile boat-based fishing.

Shop specialist techniques: Kabura Jigs, Slow Pitch Jigs, and Flasher & Sabiki Rigs.

Boat Fishing Lures & Jigs for New Zealand Waters

Boat fishing in New Zealand offers access to some of the most productive fishing grounds, from inshore reefs to deep offshore structure. Using the right lures and jigs can dramatically improve your success when targeting species like snapper, kingfish, trevally, kahawai, and reef dwellers.

Our boat fishing lures and jigs collection includes a wide range of proven techniques designed for different depths, conditions, and target species. Whether you're slow pitching for snapper, speed jigging for kingfish, or working soft baits around structure, having the right lure style is key to consistent results.

Modern jigging techniques rely on realistic movement, flutter action, UV and glow finishes, and weight-specific designs that match the depth and current you’re fishing. From light inshore setups to heavy offshore jigging, the right lure selection helps you stay in the strike zone longer.

Types of Boat Fishing Lures & Jigs

Soft bait lures for natural presentation and versatile fishing styles
Metal jigs for speed jigging and offshore pelagic species
Slow pitch jigs for controlled flutter action and deep-water strikes (view slow pitch jigs)
Kabura jigs for snapper and bottom-focused fishing (view kabura jigs)
Bibbed and diving lures for trolling and covering ground

Why Quality Lures Matter

In New Zealand conditions, fish often respond to subtle movement, vibration, and colour contrast. High-quality lures are designed to mimic baitfish more accurately, increasing strike rates even when fish are less active or conditions are tough.

Matching your lure weight to depth and current is also critical—lighter jigs excel in shallow water and slow presentations, while heavier jigs are essential for deeper drops and strong current situations.

Looking to specialise your technique? Explore our dedicated jigging collections:

Kabura Jigs – slow bottom fishing for snapper
Slow Pitch Jigs – flutter-style jigging for deeper structure

Also complete your setup with Fishing Line & Braid and Boat Fishing Rods for a fully optimised offshore system.

At Lure Me, we help Kiwi anglers gear up with quality fishing tackle backed by fast New Zealand shipping and trusted support.

Shop boat fishing lures and jigs online and increase your hook-up rate on your next trip.

Boat Fishing Lures & Jigs

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Catch The Boss Slow Pitch Jig – Orange Assassin – Snapper, Kingfish & Trevally NZ

Catch The Boss Slow Pitch Jig – Shady Lady – Snapper, Kingfish & Trevally NZ

Catch The Boss Slow Pitch Jig – White Warrior – Snapper, Kingfish & Trevally NZ

Catch Water Wings™ Softbait Add-On – 2 Pack

Catch Zingaz Floating Stickbait – Ballistic Blue

Catch Zingaz Floating Stickbait – Black Ninja

Catch Zingaz Floating Stickbait – Cyan Supreme

Catch Zingaz Floating Stickbait – Green Reaper

Catch Zingaz Floating Stickbait – Orange Assassin

Catch Zingaz Sinking Stickbait Ballistic Blue 180mm 120g

INOVA Bait Flasher Rig Package Deal

INOVA Bait Flasher Rig – Blu Tube 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Devils Hokkai 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Mackerel Flasher 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Mackerel Magnet 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Pink Assassin 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Tinsel Teaser 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Tutti Frutti Hokkai 1/0 Hook | Live Bait Rig NZ

Lazer Sharp Sabiki Bait Rig – Live Bait Rig NZ (Sizes 2, 4, 6, 8, 10)

Snapper Tackle Bucktail Jig - Green

Snapper Tackle Bucktail Jig - Pink

Snapper Tackle Bucktail Jig - White

Snapper Tackle Diamond Head Kabura 100g in Sardine Blue

Snapper Tackle Diamond Head Kabura Jig 100g Lumo – NZ

Boat Fishing Lures & Jigs for New Zealand Waters

Types of Boat Fishing Lures & Jigs

Why Quality Lures Matter

Customer Reviews.

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Boat Fishing Lures & Jigs

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Catch The Boss Slow Pitch Jig – Orange Assassin – Snapper, Kingfish & Trevally NZ

Catch The Boss Slow Pitch Jig – Shady Lady – Snapper, Kingfish & Trevally NZ

Catch The Boss Slow Pitch Jig – White Warrior – Snapper, Kingfish & Trevally NZ

Catch Water Wings™ Softbait Add-On – 2 Pack

Catch Zingaz Floating Stickbait – Ballistic Blue

Catch Zingaz Floating Stickbait – Black Ninja

Catch Zingaz Floating Stickbait – Cyan Supreme

Catch Zingaz Floating Stickbait – Green Reaper

Catch Zingaz Floating Stickbait – Orange Assassin

Catch Zingaz Sinking Stickbait Ballistic Blue 180mm 120g

INOVA Bait Flasher Rig Package Deal

INOVA Bait Flasher Rig – Blu Tube 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Devils Hokkai 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Mackerel Flasher 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Mackerel Magnet 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Pink Assassin 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Tinsel Teaser 1/0 Hook | Live Bait Rig NZ

INOVA Bait Flasher Rig – Tutti Frutti Hokkai 1/0 Hook | Live Bait Rig NZ

Lazer Sharp Sabiki Bait Rig – Live Bait Rig NZ (Sizes 2, 4, 6, 8, 10)

Snapper Tackle Bucktail Jig - Green

Snapper Tackle Bucktail Jig - Pink

Snapper Tackle Bucktail Jig - White

Snapper Tackle Diamond Head Kabura 100g in Sardine Blue

Snapper Tackle Diamond Head Kabura Jig 100g Lumo – NZ

Boat Fishing Lures & Jigs for New Zealand Waters

Types of Boat Fishing Lures & Jigs

Why Quality Lures Matter

Buying Guides, FAQs & News

Slow‑Pitch Jigging Guide – Techniques, Lures & Tips for NZ Anglers

How to Fish Kabura Lures & Sliders: A NZ Fishing Guide

Customer Reviews.