Fishing Lures, Jigs and Rigs

Discover premium fishing lures NZ fisherman trust for consistent results in both freshwater and saltwater conditions. Whether you're targeting river trout, casting for snapper off the rocks, or chasing kingfish offshore, our carefully selected range is built to perform in New Zealand waters.

Browse high-performing trout fishing lures NZ anglers rely on for South Island rivers and lakes, along with durable slider fishing lures ideal for land-based and surf casting setups. From lifelike hardbaits and soft baits to topwater and metal options, every lure is chosen for action, durability, and proven success in local conditions.

If you're looking for reliable NZ fishing lures that combine performance and value, explore our full collection — ready to ship fast anywhere in New Zealand.

165 products

Fishing Lures Designed for NZ Waters

Choosing the right fishing lure can make all the difference when targeting New Zealand species like snapper, kingfish, kahawai, trout, and tuna. At Lure Me, we stock a wide range of proven saltwater and freshwater fishing lures designed to perform in real NZ conditions — from shallow estuaries and surf beaches through to offshore reefs and deep-water structure.

Our collection includes everything from soft baits, stickbaits, poppers, mechanical jigs, slow pitch jigs, kabura sliders, trolling skirts, trout lures, bibbed minnows, micro jigs, and metal casting lures. Whether you're fishing from the beach, rocks, kayak, boat, or riverbank, you'll find lure options suited to your target species and fishing style.

Popular Fishing Lure Styles

  • Softbaits & Jig Heads – Ideal for snapper, kahawai, and harbour fishing
  • Mechanical & Slow Pitch Jigs – Effective for kingfish and deep-water species
  • Topwater Stickbaits & Poppers – Exciting surface strikes for kingfish and pelagics
  • Trout Lures & Spinners – Proven freshwater options for rivers and lakes
  • Trolling Lures – Great for tuna, marlin, and offshore predators
  • Casting & Surf Lures – Long-distance options for beach and rock fishing

We stock trusted lure brands including Catch, Tasmanian Devil, Pro-Troll, Kilwell, Gillies, and Snapper Tackle, with proven patterns and colours selected for New Zealand fisheries.

Pair your lures with our range of fishing hooks, fishing line, fishing rods, and fishing reels to build a complete fishing setup ready for NZ conditions.

Whether you're chasing trout in the South Island, casting softbaits for snapper, or jigging offshore reefs for kingfish, Lure Me has premium fishing lures ready to help you catch more fish.