Fishing Lures, Jigs and Rigs

Discover premium fishing lures NZ fisherman trust for consistent results in both freshwater and saltwater conditions. Whether you're targeting river trout, casting for snapper off the rocks, or chasing kingfish offshore, our carefully selected range is built to perform in New Zealand waters.

Browse high-performing trout fishing lures NZ anglers rely on for South Island rivers and lakes, along with durable slider fishing lures ideal for land-based and surf casting setups. From lifelike hardbaits and soft baits to topwater and metal options, every lure is chosen for action, durability, and proven success in local conditions.

If you're looking for reliable NZ fishing lures that combine performance and value, explore our full collection — ready to ship fast anywhere in New Zealand.

165 products