Built for Real NZ Fishing Conditions
From heavy surf to fast-moving currents, NZ fishing demands reliable gear. Our lures and rigs are chosen to perform when it matters—strong hooks, corrosion-resistant components, and durable constructions that hold up in saltwater environments.
Designed to Trigger Strikes
Flash-based and movement-driven rig systems are designed to imitate natural prey behaviour and trigger aggressive strikes from predatory species. Perfect for kahawai activity, snapper in the wash, or kingfish workups.
Ready-to-Fish Rigs
Take the hassle out of rigging with pre-tied options including flasher rigs, sabiki rigs, and strike-ready setups. Just clip on and fish—ideal for beginners and experienced anglers who want efficiency on the water.
Target More Species
This collection covers a wide range of NZ targets:
- Snapper
- Kahawai
- Trevally
- Kingfish
- Gurnard & reef species
Pair with Your Setup
For best results, combine these lures and rigs with your surfcasting rods, reels, and terminal tackle for a complete fish-ready setup.