ONLINE FISHING TACKLE

Quality fishing tackle online, sent direct to your door.

CATCH FISHING PRODUCTS

Jigs, Kabura's, rod, reels, softbaits, accessories and more.

ANYFISH ANYWHERE

You asked for AFAW rods so we got them.

AKIOS REELS & RODS

Quality 3 piece surf rods, overhead and fixed reels.

INSTAGRAM @lureme.co.nz

Our Latest Products

Testimonials

Myself and a few friends have been dealing with lure me for a while now the company has been nothing but professional and informative, great company to deal with, highly recommended, and with all the boat and surf rods and reels they have available its fantastic.

Johnny Anderson

Great to see some new rods in the NZ market. The Akios range are superb & oh how good it is to see alternatives to the Kilwell 222.
Been having a thrash of the AirSpeed & AirTorque rods over the past week & all I can say is AWESOME! 
The Conti style rods take a little getting used to but when it ‘clicks’, you wonder why it has taken so long for this gear to reach NZ. I love my AFAW rods & have had a couple of 222s, both overhead & spin versions. I’ll continue with the AFAW, but the 222 pales into significance in comparison to the big Akios rods- bring on the AirPower Lure Me

Nic Clegg

Super great customer service! i was taken care of really well with super quick and helpful responses, would highly recommend for anyone that is into fishing or looking at getting some gear for someone as a gift at a great price!

Alex Mohring

Blog posts

How to tidy up your tackle box

How to tidy up your tackle box

There is one solution to help tidy up your tackle box in the form of Rig Rappers from INOVA. Rig Rappers are foam disc shaped winders that are 60 x 15mm in size and used for storing fishing traces, they are especially handy for storing and reducing tangles on multi-hook rigs.
Foam Winders How to guide INOVA Rig Rappers Rigs Tackle Box
anyfish anywhere brand logo

Anyfish Anywhere Rods Now Available in NZ

That's right Anyfish Anywhere rods affectionately known as AFAW rods by many in the New Zealand surfcasting fraternity are now available from LURE ME - Online Fishing Tackle.

AFAW Anywhere Anyfish Boat Rod Fishing Rods New Product Rock Fishing Rods Store News Surf Casting Surf Rods
Akios Surf Rods Review NZ

Akios rods review in the hands of NZ surf casters

Akios surf rods, since 2010 Akios has gained traction all over the world as a quality reel brand, more recently however they have also been making their mark with high end surf rods, in fact we believe some of the best surf rods available in NZ.

2019 3 Piece Rod Akios Akios AirPower 435 RXP Akios AirSpeed Surf 435 Akios AirTorque 435 Akios Endurance Pro RS2 Akios HellRazor SS420 Bay of Plenty Continental rod Review Rods Surf Casting Surf Rods