Fishing rod with reel and lure on a boat deck

Cast Further. Catch More. Fish Smarter.

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Boat Fishing Gear

Rods, reels, tackle and gear for boat fishing.

Boating Gear

Essential boating gear, accessories and equipment.

Freshwater

Lures, rods, tackle and gear for freshwater fishing.

Surfcasting Gear

Surfcasting rods, reels, rigs and tackle for NZ beaches.

Water Sports

Towable tubes, wakeboards, wakesurf, waterskis.

Fishing Gifts

Fishing gifts and gear for anglers of every budget.

⭐ Best Sellers.

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INOVA Rig Rappers Foam Rig Winder Trace Storage Solution

INOVA Rig Rappers Foam Rig Winder Trace Storage Solution

INOVA Rig Rappers Foam Rig Winder Trace Storage Solution
$14.99 NZD
INOVA glow pop up beads for surfcasting fishing bait presentation New Zealand

INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ

INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Rig Making & Storage Bundle

INOVA Rig Rapper Box Set Fishing Rig Storage Solution

INOVA Rig Rapper Box Set Fishing Rig Storage Solution
$54.99 NZD
🔥 TRENDING
INOVA pop up beads for surfcasting fishing rigs lifting bait off seabed New Zealand

INOVA Pop Up Beads – Floating Surfcasting Beads NZ

INOVA Pop Up Beads – Floating Surfcasting Beads NZ
$5.99 NZD
INOVA Rapid Link Swivels
Sale

INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures

INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures
$6.99 NZD $7.99 NZD
🔥 TRENDING
INOVA Pulley Beads for Pulley or Slider Rigs

INOVA Pulley Beads for Pulley or Slider Rigs

INOVA Pulley Beads for Pulley or Slider Rigs
$7.99 NZD

🔥 Trending Gear.

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🔥 TRENDING
INOVA Rig Making & Storage Bundle

INOVA Rig Rapper Box Set Fishing Rig Storage Solution

INOVA Rig Rapper Box Set Fishing Rig Storage Solution
$54.99 NZD
🔥 TRENDING
INOVA pop up beads for surfcasting fishing rigs lifting bait off seabed New Zealand

INOVA Pop Up Beads – Floating Surfcasting Beads NZ

INOVA Pop Up Beads – Floating Surfcasting Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Pulley Beads for Pulley or Slider Rigs

INOVA Pulley Beads for Pulley or Slider Rigs

INOVA Pulley Beads for Pulley or Slider Rigs
$7.99 NZD
🔥 TRENDING
INOVA Rolling Swivels

INOVA Rolling Swivels

INOVA Rolling Swivels
$6.49 NZD
🔥 TRENDING
INOVA Bait Binder - Bait Elastic Dispenser

INOVA Bait Binder - Bait Elastic Dispenser

INOVA Bait Binder - Bait Elastic Dispenser
$32.99 NZD
CLEARANCE
Kiwi Fishing Pliers
Sale

Kiwi Fishing Pliers

Kiwi Fishing Pliers
$9.99 NZD $24.99 NZD

🔥 This Week's Deals.

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INOVA Rapid Link Swivels
Sale

INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures

INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures
$6.99 NZD $7.99 NZD
inova rapid link speed clips
Sale

INOVA Rapid Link Speed Clips

INOVA Rapid Link Speed Clips
$7.99 NZD $8.99 NZD
Catch Big Softbait Predator Bundle
Sale

Inova Rhino Clip – Heavy-Duty Terminal Tackle Clip

Inova Rhino Clip – Heavy-Duty Terminal Tackle Clip
$8.99 NZD $9.99 NZD
INOVA Bait Anchor
Sale

INOVA Bait Anchor

INOVA Bait Anchor
$7.99 NZD $8.99 NZD
INOVA Mega Pop Up Beads
Sale

INOVA Mega Pop Up Beads

INOVA Mega Pop Up Beads
$5.99 NZD $6.99 NZD
INOVA Mega Pop Up Glow Red Beads
Sale

INOVA Mega Pop Up Glow Red Beads

INOVA Mega Pop Up Glow Red Beads
$5.99 NZD $6.99 NZD

🆕 Latest Arrivals.

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NEW
Balzer Perch Dancer Scented Soft Bait Worms

Balzer Scented Soft Bait Worms – Floating Perch Dancer 5cm & 7cm

Balzer Scented Soft Bait Worms – Floating Perch Dancer 5cm & 7cm
$7.80 NZD
🔥 TRENDING
Balzer Spinning Maggot Trout Lure – 4cm | 2.5g

Balzer Spinning Maggot Trout Lure – 4cm | 2.5g

Balzer Spinning Maggot Trout Lure – 4cm | 2.5g
$9.50 NZD
NEW
Balzer Tungsten Cheburashka Chatter Trout Lure with Trout Collectors

Balzer Tungsten Cheburashka Chatter Trout Lure with Trout Collectors

Balzer Tungsten Cheburashka Chatter Trout Lure with Trout Collectors
$11.50 NZD
NEW
Balzer Trout Dough Shaper

Balzer Trout Dough Shaper – Spinner-Style Trout Paste Tool

Balzer Trout Dough Shaper – Spinner-Style Trout Paste Tool
$12.50 NZD
NEW
Balzer Trout Dough Shaper Duo – Dual Mould Bait Former

Balzer Trout Dough Shaper Duo – Dual Mould Bait Former

Balzer Trout Dough Shaper Duo – Dual Mould Bait Former
$28.50 NZD
NEW
Balzer Camtec Speci Forelle trout fishing line package, showing a rainbow trout, a small inset of the hook, and product specifications on a light blue and white background.

Balzer CamTec Speci Trout Hook Rig Silver #6 – 10 Pack

Balzer CamTec Speci Trout Hook Rig Silver #6 – 10 Pack
$6.60 NZD

Featured Brands.
Akios Fishing Tackle NZ – Premium Surf Rods & Reels
Balzer Fishing Tackle NZ
Breakaway Tackle UK Sur FIshing Tackle NZ
Catch Fishing Tackle NZ - Fish Like a Pro
Connelly - Lure Me - Online Fishing Tackle
DaCinka Surfcasting System | Long Distance Fishing Sinkers & Accessories NZ
Gemini Tackle NZ – Premium Surfcasting Terminal Tackle
Inova Fishing Tackle
Kilwell Sports
Lectrotab Trim Tabs
Lowrance | Marine Electronics NZ
Pro-Troll Fishing Products
Salt Away NZ marine salt remover range including concentrate refills and mixer kits
Simrad Fish Finders & Marine Electronics NZ
Snapper Tackle - Mid Priced Fishing Tackle
Sunline Fishing Line
Tasmanian Devil Fishing Lure
Tica Fishing - Fishing Reel and Rods
Trident Fishing Tackle
Wise Angler – Sustainable Fishing Gear
Zipwake Dynamic Trim Control Systems NZ

Customer Reviews.

Fishing Tackle NZ – Built for Kiwi Conditions

At Lure Me, we supply quality fishing tackle NZ anglers can rely on, with gear selected for the conditions and fishing styles found across New Zealand. Whether you're heading to the beach for a day of surfcasting, chasing snapper from the boat, fishing freshwater rivers and lakes, or looking for your next lure, we've got tackle to help you fish with confidence.

Shop our range of surfcasting gear, including surfcasting rods, surfcasting reels, combos, fishing line, sinkers and terminal tackle. For boat anglers, explore our boat fishing tackle, jigs, soft baits and fishing lures for a wide range of techniques. Freshwater anglers can also find freshwater fishing tackle, trout lures and other gear for New Zealand rivers and lakes.

From fishing rods and fishing reels to lures, soft baits, terminal tackle, tackle storage and fishing tools, Lure Me brings together trusted brands and practical gear for Kiwi anglers.

Whether you're a beginner building your first setup or an experienced angler upgrading your tackle, shop fishing tackle online NZ-wide at Lure Me and find the gear you need for your next fishing trip.