Cast Further. Catch More. Fish Smarter.
Shop By Category.
Boat Fishing Gear
Rods, reels, tackle and gear for boat fishing.
Boating Gear
Essential boating gear, accessories and equipment.
Freshwater
Lures, rods, tackle and gear for freshwater fishing.
Surfcasting Gear
Surfcasting rods, reels, rigs and tackle for NZ beaches.
Water Sports
Towable tubes, wakeboards, wakesurf, waterskis.
Fishing Gifts
Fishing gifts and gear for anglers of every budget.
🔥 TRENDING
INOVA Rig Rappers Foam Rig Winder Trace Storage Solution
INOVA Rig Rappers Foam Rig Winder Trace Storage Solution
$14.99 NZD
🔥 TRENDING
INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ
INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Pop Up Beads – Floating Surfcasting Beads NZ
INOVA Pop Up Beads – Floating Surfcasting Beads NZ
$5.99 NZD
INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures
INOVA Rapid Link Swivels – Quick Change Fishing Clips for Rigs & Lures
$7.99 NZD
🔥 TRENDING
INOVA Pulley Beads for Pulley or Slider Rigs
INOVA Pulley Beads for Pulley or Slider Rigs
$8.99 NZD
🔥 TRENDING
INOVA Attractor Beads – High‑Vis Fishing Beads NZ
INOVA Attractor Beads – High‑Vis Fishing Beads NZ
$5.99 NZD
🔥 Trending Gear.
🔥 TRENDING
INOVA Rig Rappers Foam Rig Winder Trace Storage Solution
INOVA Rig Rappers Foam Rig Winder Trace Storage Solution
$14.99 NZD
🔥 TRENDING
INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ
INOVA Glow Pop Up Beads – Surfcasting Fishing Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Pop Up Beads – Floating Surfcasting Beads NZ
INOVA Pop Up Beads – Floating Surfcasting Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Pulley Beads for Pulley or Slider Rigs
INOVA Pulley Beads for Pulley or Slider Rigs
$8.99 NZD
🔥 TRENDING
INOVA Attractor Beads – High‑Vis Fishing Beads NZ
INOVA Attractor Beads – High‑Vis Fishing Beads NZ
$5.99 NZD
🔥 TRENDING
INOVA Bait Elastica 500m Mega Spool – Premium Bait Elastic NZ for Surfcasting
INOVA Bait Elastica 500m Mega Spool – Premium Bait Elastic NZ for Surfcasting
$17.99 NZD
NEW
AKIOS INOVA Angler's Apron Towel – Fishing Bait Towel
AKIOS INOVA Angler's Apron Towel – Fishing Bait Towel
$44.99 NZD
INOVA In-Zone Match URFE Link 73mm – Surfcasting Rig Link
INOVA In-Zone Match URFE Link 73mm – Surfcasting Rig Link
$7.99 NZD
INOVA In-Zone 2mm Fishing Rig Beads – 500 Pack Mixed Colours
INOVA In-Zone 2mm Fishing Rig Beads – 500 Pack Mixed Colours
$16.99 NZD
AKIOS Deluxe Leather Casting Finger Stall – Premium Surfcasting Finger Protector
AKIOS Deluxe Leather Casting Finger Stall – Premium Surfcasting Finger Protector
$24.99 NZD
INOVA CIRCLEZ Fishing Hooks – Circle Hooks for Surfcasting & Saltwater Fishing
INOVA CIRCLEZ Fishing Hooks – Circle Hooks for Surfcasting & Saltwater Fishing
$12.99 NZD
Featured Brands.
Fishing Tackle NZ – Built for Kiwi Conditions
At Lure Me, we supply quality fishing tackle NZ anglers can rely on, with gear selected for the conditions and fishing styles found across New Zealand. Whether you're heading to the beach for a day of surfcasting, chasing snapper from the boat, fishing freshwater rivers and lakes, or looking for your next lure, we've got tackle to help you fish with confidence.
Shop our range of surfcasting gear, including surfcasting rods, surfcasting reels, combos, fishing line, sinkers and terminal tackle. For boat anglers, explore our boat fishing tackle, jigs, soft baits and fishing lures for a wide range of techniques. Freshwater anglers can also find freshwater fishing tackle, trout lures and other gear for New Zealand rivers and lakes.
From fishing rods and fishing reels to lures, soft baits, terminal tackle, tackle storage and fishing tools, Lure Me brings together trusted brands and practical gear for Kiwi anglers.
Whether you're a beginner building your first setup or an experienced angler upgrading your tackle, shop fishing tackle online NZ-wide at Lure Me and find the gear you need for your next fishing trip.