Collection: Fishing Reels

Shop fishing reels designed for New Zealand saltwater and freshwater fishing conditions. Whether you're surfcasting, softbaiting, jigging, boat fishing or targeting freshwater species, the right fishing reel improves casting performance, drag control and overall reliability on the water.

Our range includes spinning reels, overhead reels, baitcast reels, surfcasting reels and jigging reels from trusted brands like Akios, Catch, Kilwell and Tica.

From lightweight softbait reels through to heavy-duty offshore jigging and long-cast surf reels, we stock fishing reels built for strength, smooth drag performance and durability in demanding NZ conditions.

28 products

Fishing Reels for Surfcasting, Boat Fishing & Softbaiting

Choosing the correct fishing reel plays a major role in casting distance, lure control, fighting performance and long-term reliability. Different reel styles are designed for different fishing applications, making it important to match your reel to your fishing style and target species.

At Lure Me, we stock quality fishing reels suitable for a wide range of NZ fishing situations, including:

  • 🎣 Spinning reels for softbaiting, lure fishing and general saltwater fishing
  • 🌊 Long cast surfcasting reels for beach and rock fishing
  • 💪 Overhead jigging reels for kingfish and offshore fishing
  • ⚡ Baitcast reels for boat fishing and lure applications
  • 🚤 Lever drag reels for deep-water and offshore fishing

Popular models include the Akios Airloop R10 long cast surfcasting reel, Catch JGX Pro Series jigging reels, Tica long cast surf reels and Kilwell spinning reels trusted by Kiwi anglers around the country.

Whether you're targeting snapper, kingfish, kahawai, trout or deep-water species, we stock fishing reels designed to handle real New Zealand fishing conditions with confidence.

Surf anglers should also explore our dedicated Surfcasting Reels collection featuring long cast fixed spool reels, overhead surf reels and baitfeeder setups designed specifically for New Zealand beach fishing conditions.

Complete your setup with matching Fishing Rods, Surfcasting Rods, Jigging Rods, Fishing Line & Braid and Fishing Lures.