Boat Fishing Lures & Jigs

Explore high-performance boat fishing lures, jigs, and rigs designed for New Zealand waters. From snapper inshore to kingfish offshore, find proven gear including soft baits, metal jigs, slow pitch jigs, kabura styles, and effective bait-catching rigs for versatile boat-based fishing.

Shop specialist techniques: Kabura Jigs, Slow Pitch Jigs, and Flasher & Sabiki Rigs.

91 products

Boat Fishing Lures & Jigs for New Zealand Waters

Boat fishing in New Zealand offers access to some of the most productive fishing grounds, from inshore reefs to deep offshore structure. Using the right lures and jigs can dramatically improve your success when targeting species like snapper, kingfish, trevally, kahawai, and reef dwellers.

Our boat fishing lures and jigs collection includes a wide range of proven techniques designed for different depths, conditions, and target species. Whether you're slow pitching for snapper, speed jigging for kingfish, or working soft baits around structure, having the right lure style is key to consistent results.

Modern jigging techniques rely on realistic movement, flutter action, UV and glow finishes, and weight-specific designs that match the depth and current you’re fishing. From light inshore setups to heavy offshore jigging, the right lure selection helps you stay in the strike zone longer.

Types of Boat Fishing Lures & Jigs

  • Soft bait lures for natural presentation and versatile fishing styles
  • Metal jigs for speed jigging and offshore pelagic species
  • Slow pitch jigs for controlled flutter action and deep-water strikes (view slow pitch jigs)
  • Kabura jigs for snapper and bottom-focused fishing (view kabura jigs)
  • Bibbed and diving lures for trolling and covering ground

Why Quality Lures Matter

In New Zealand conditions, fish often respond to subtle movement, vibration, and colour contrast. High-quality lures are designed to mimic baitfish more accurately, increasing strike rates even when fish are less active or conditions are tough.

Matching your lure weight to depth and current is also critical—lighter jigs excel in shallow water and slow presentations, while heavier jigs are essential for deeper drops and strong current situations.

Looking to specialise your technique? Explore our dedicated jigging collections:

Also complete your setup with Fishing Line & Braid and Boat Fishing Rods for a fully optimised offshore system.

At Lure Me, we help Kiwi anglers gear up with quality fishing tackle backed by fast New Zealand shipping and trusted support.

Shop boat fishing lures and jigs online and increase your hook-up rate on your next trip.