About Us

About Lure Me – NZ’s Online Fishing Tackle Specialists

Lure Me is a proudly Kiwi-owned, family-run online fishing tackle store based in Bombay, Auckland, New Zealand. Since 2018, we’ve been supplying quality fishing gear to anglers across the country — with hands-on industry experience dating back to 2012.

We created Lure Me to make buying fishing tackle online in NZ simple, reliable and affordable. Whether you're surfcasting off rugged west coast beaches, chasing snapper in the Hauraki Gulf or fishing your local river, we stock the gear you need — delivered straight to your door.

Built for New Zealand Fishing Conditions

New Zealand fishing conditions are unique. Strong currents, shifting sandbanks, saltwater exposure and hard-fighting species demand gear you can trust.

That’s why we carefully select our range of:

  • Surfcasting rods and reels

  • Fishing reels and rods

  • Fishing lures and terminal tackle

  • Saltwater and freshwater gear

  • Accessories for serious Kiwi anglers

From surfcasting NZ beaches to boat and land-based fishing, we focus on quality products that perform in real conditions.

Why Shop With Lure Me?

✅ NZ-Based & Kiwi Owned

We’re a New Zealand business serving New Zealand anglers. When you shop with us, you’re supporting local.

✅ Quality Fishing Gear at Fair Prices

We partner with trusted brands and suppliers to bring you reliable fishing tackle without inflated pricing.

✅ Fast NZ-Wide Delivery

Order online and get your fishing gear delivered quickly anywhere in New Zealand — so you can spend more time fishing and less time waiting.

✅ 30-Day Money-Back Guarantee

Shop with confidence knowing your purchase is backed by our 30-day return policy.

✅ Secure Online Shopping

We offer safe, secure payment options including major credit cards, PayPal, Apple Pay and more through Shopify’s encrypted checkout.

Our Mission

Our goal is simple:
To provide NZ anglers with quality fishing tackle, excellent customer service and a hassle-free online shopping experience.

We understand what matters — durable gear, honest pricing and reliable service. Fishing isn’t just a hobby in New Zealand — it’s part of our lifestyle. We’re here to help you make the most of every session, whether you’re targeting snapper, kahawai, gurnard or your next personal best.

Join the Lure Me Community

We love connecting with fellow anglers. Follow us on social media for:

  • Weekly deals

  • New product launches

  • Fishing tips and updates

  • Exclusive offers

You can also subscribe to our newsletter for special promotions and product announcements.

Wholesale & Trade Enquiries

Interested in stocking Akios, Inova, Pro-Troll or Trident Tackle products? We welcome wholesale and retail enquiries — get in touch with us to discuss opportunities.

Thank You for Supporting a Kiwi Fishing Business

When you shop at Lure Me, you're choosing a New Zealand online fishing tackle specialist that values quality, service and community. We appreciate every order and look forward to helping you gear up for your next fishing adventure.

Tight lines,
The Lure Me Team