New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Gemini Genie Rig Beads 3mm Red Approx 100

    Gemini Genie Rig Beads 3mm Approx 100

    Gemini Genie Rig Beads 3mm Approx 100
    $9.99 NZD
  • Gemini Genie neoprene rig tubing NZ surfcasting

    Gemini Genie Neoprene Rig Tubing NZ – Surfcasting Anti‑Tangle & Protection Tube

    Gemini Genie Neoprene Rig Tubing NZ – Surfcasting Anti‑Tangle & Protection Tube
    $8.99 NZD
  • Gemini Genie ECLIPS NZ quick link clip surfcasting

    Gemini Genie ECLIPS NZ – Quick Link Clip for Surfcasting Rigs

    Gemini Genie ECLIPS NZ – Quick Link Clip for Surfcasting Rigs
    $9.99 NZD
  • Gemini Genie Breakers surfcasting weak link NZ

    Gemini Genie Breakers NZ – Rock Release Weak Link Surfcasting Clips

    Gemini Genie Breakers NZ – Rock Release Weak Link Surfcasting Clips
    $10.99 NZD
  • Breakaway Proper Pulley PP1

    Breakaway Proper Pulley 10pk

    Breakaway Proper Pulley 10pk
    $11.99 NZD
  • Breakaway Mini Link Quick Change Clips

    Breakaway Mini Links 10pk

    Breakaway Mini Links 10pk
    $7.99 NZD
  • Breakaway Swivel Tees SWT 10 Pack

    Breakaway Swivel Tees 10pk

    Breakaway Swivel Tees 10pk
    $7.49 NZD
  • Breakaway Spinlink Clips 10 Pack

    Breakaway Spinlink Clips 10pk

    Breakaway Spinlink Clips 10pk
    $8.99 NZD
  • Breakaway OTG Impact Shield

    Breakaway OTG Impact Shields 4pk

    Breakaway OTG Impact Shields 4pk
    $17.99 NZD
  • Breakaway Long tail Lead Lifts 3 pack

    Breakaway Long Tail Lead Lifts 3pk

    Breakaway Long Tail Lead Lifts 3pk
    $7.49 NZD
  • Breakaway Tackle Impact Shield

    Breakaway Impact Shields

    Breakaway Impact Shields
    $7.99 NZD
  • Breakaway IMS IMP2

    Breakaway IMP Bait Clip2 10pk

    Breakaway IMP Bait Clip2 10pk
    $17.99 NZD
  • Albin 12V boat wash down pump 12.9L/min marine deck wash pump

    Albin 12V Boat Wash Down Pump – 12.9L/min (3.4 GPM) Marine Deck Wash Pump

    Albin 12V Boat Wash Down Pump – 12.9L/min (3.4 GPM) Marine Deck Wash Pump
    $349.99 NZD
  • Albin 12V boat wash down pump 20L/min marine deck wash pump

    Albin 12V Boat Wash Down Pump – 20L/min (5.2 GPM) Marine Deck Wash Pump

    Albin 12V Boat Wash Down Pump – 20L/min (5.2 GPM) Marine Deck Wash Pump
    $509.99 NZD
  • White Warrior 7 inch soft bait eel lure by Catch

    Catch Black Label Livies Eels – White Warrior 7” 4 Pack

    Catch Black Label Livies Eels – White Warrior 7” 4 Pack
    $13.99 NZD
  • Silver Shadow 7 inch soft bait eel lure by Catch

    Catch Black Label Livies Eels – Silver Shadow 7” 4 Pack

    Catch Black Label Livies Eels – Silver Shadow 7” 4 Pack
    $13.99 NZD
  • Catch Livies Eels softbait Dusty Shadow colour

    Catch Black Label Livies Eels – Dusty Shadow 7” 4 Pack

    Catch Black Label Livies Eels – Dusty Shadow 7” 4 Pack
    $13.99 NZD
  • Catch Black Label Curly Tail Shady Lady 6 inch softbait 4 pack

    Catch Black Label Livies Softbait Curly Tail Shady Lady Glow 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Shady Lady Glow 6 inch 4 Pack
    $11.99 NZD
  • Catch Black Label Curly Tail Jack Mac 6 inch softbait 4 pack

    Catch Black Label Livies Softbait Curly Tail Jack Mac 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Jack Mac 6 inch 4 Pack
    $11.99 NZD
  • Catch Power Pilchard Glow 6 inch softbait 4 pack

    Catch Black Label Livies Softbait Curly Tail Power Pilchard Glow 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Power Pilchard Glow 6 inch 4 Pack
    $11.99 NZD
  • Catch Caipirinha Glow 6 inch softbait 4 pack

    Catch Black Label Livies Softbait Curly Tail Caipirinha Glow 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Caipirinha Glow 6 inch 4 Pack
    $11.99 NZD
  • Catch Bananarama 6 inch curly tail soft bait 4 pack

    Catch Black Label Livies Softbait Curly Tail Bananarama 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Bananarama 6 inch 4 Pack
    $11.99 NZD
  • Catch Parkers Passion 6 inch softbait 4 pack

    Catch Black Label Livies Softbait Curly Tail Parkers Passion 6 inch 4 Pack

    Catch Black Label Livies Softbait Curly Tail Parkers Passion 6 inch 4 Pack
    $11.99 NZD
  • Lectrotab LED Controller with Auto Retract

    Lectrotab Controller with Auto Retract – LED Trim Tab Control

    Lectrotab Controller with Auto Retract – LED Trim Tab Control
    $629.00 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.