New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Green Squid Skirts

    Green Squid Skirts

    Green Squid Skirts
    $4.49 NZD
  • Pink Squid Skirts

    Pink Squid Skirts

    Pink Squid Skirts
    $5.49 NZD
  • Luminous Squid Skirts

    Luminous Squid Skirts

    Luminous Squid Skirts
    $5.49 NZD
  • Rod Tip Mounted Bite Bell

    Rod Tip Mounted Bite Bell

    Rod Tip Mounted Bite Bell
    $1.49 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - White Warrior Glow

    Catch Black Label Snapper Soft Bait – White Warrior Glow

    Catch Black Label Snapper Soft Bait – White Warrior Glow
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Power Pilchard Glow

    Catch Black Label Snapper Soft Bait – Power Pilchard Glow

    Catch Black Label Snapper Soft Bait – Power Pilchard Glow
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Orange Ochre

    Catch Black Label Snapper Soft Bait – Orange Ochre

    Catch Black Label Snapper Soft Bait – Orange Ochre
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Orange Assassin

    Catch Black Label Snapper Soft Bait – Orange Assassin

    🔥 TRENDING

    Catch Black Label Snapper Soft Bait – Orange Assassin
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Jack Mac

    Catch Black Label Snapper Soft Bait – Jack Mac

    🔥 TRENDING

    Catch Black Label Snapper Soft Bait – Jack Mac
    $11.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Green Red Reaper

    Catch Black Label Snapper Soft Bait – Green Red Reaper

    Catch Black Label Snapper Soft Bait – Green Red Reaper
    $11.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Glowing Gurnard Glow

    Catch Black Label Snapper Soft Bait – Glowing Gurnard Glow

    Catch Black Label Snapper Soft Bait – Glowing Gurnard Glow
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Bronze Baitfish

    Catch Black Label Snapper Soft Bait – Bronze Baitfish

    Catch Black Label Snapper Soft Bait – Bronze Baitfish
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Black Ninja
    Sale

    Catch Black Label Snapper Soft Bait – Black Ninja

    Catch Black Label Snapper Soft Bait – Black Ninja
    $8.99 NZD $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Bananarama

    Catch Black Label Snapper Soft Bait – Bananarama

    🔥 TRENDING

    Catch Black Label Snapper Soft Bait – Bananarama
    $11.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Engine Oil

    Catch Black Label Snapper Soft Bait – Engine Oil

    Catch Black Label Snapper Soft Bait – Engine Oil
    $11.99 NZD
  • Soft Lumo Beads in Bulk 10 x 8mm

    Soft Lumo Beads in Bulk 10 x 8mm

    Soft Lumo Beads in Bulk 10 x 8mm
    $5.99 NZD
  • Hard Lumo Beads in Bulk 10 x 7mm

    Hard Lumo Beads in Bulk 10 x 7mm

    Hard Lumo Beads in Bulk 10 x 7mm
    $6.99 NZD
  • Catch Double Trouble Black Ninja Jig fishing lure with UV finish and glow for kingfish, snapper & bass

    Catch Double Trouble Black Ninja Jig – 60g to 300g (Mechanical & Slow Pitch)

    Catch Double Trouble Black Ninja Jig – 60g to 300g (Mechanical & Slow Pitch)
    $24.99 NZD
  • Catch Acid Wrap Xtreme jigging rod and JGX7000 reel combo 200-400g

    Catch Acid Wrap Xtreme Jigging Rod & JGX7000 Reel Combo 200–400g

    Catch Acid Wrap Xtreme Jigging Rod & JGX7000 Reel Combo 200–400g
    $899.00 NZD
  • Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 8-12kg

    Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 8-12kg

    Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 8-12kg
    $299.00 NZD
  • Trident Tackle Hangover

    Trident Tackle Hangover

    Trident Tackle Hangover
    $8.99 NZD
  • Catch Rod and Lure Velcro Strap Wrap 3.5 x 30cm

    Catch Rod and Lure Strap Wrap 3.5 x 30cm

    Catch Rod and Lure Strap Wrap 3.5 x 30cm
    $9.99 NZD
  • INOVA Bait Flasher Rig - Tinsel Teaser

    INOVA Bait Flasher Rig – Tinsel Teaser 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Tinsel Teaser 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • INOVA Bait Flasher Rig - Pink Assassin

    INOVA Bait Flasher Rig – Pink Assassin 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Pink Assassin 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

Read More
Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.