New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Kilwell Hanging Scales with 1 m Tape – 12.5 kg Pocket Weighing & Measuring Scale

    Kilwell Hanging Scales with 1 m Tape – 12.5 kg Pocket Weighing & Measuring Scale

    Kilwell Hanging Scales with 1 m Tape – 12.5 kg Pocket Weighing & Measuring Scale
    $14.99 NZD
  • Kilwell Fishing Backpack with 4 Tackle Boxes – Heavy Duty Tackle Storage Pack

    Kilwell Fishing Backpack with 4 Tackle Boxes – Heavy Duty Tackle Storage Pack

    Kilwell Fishing Backpack with 4 Tackle Boxes – Heavy Duty Tackle Storage Pack
    $119.99 NZD
  • Allen Sportsmans Spring Dial Scale – 250kg Heavy Duty Hanging Game & Fishing Scale

    Allen Sportsmans Spring Dial Scale – 250kg Heavy Duty Hanging Game & Fishing Scale

    Allen Sportsmans Spring Dial Scale – 250kg Heavy Duty Hanging Game & Fishing Scale
    $129.99 NZD
  • Akios Nitron F-16 Overhead Reel & Nitron 2-Piece Surfcasting Combo

    Akios Nitron SVR 440 Surfcasting Rod 14ft 6in 2 Piece (4-8oz)

    Akios Nitron SVR 440 Surfcasting Rod 14ft 6in 2 Piece (4-8oz)
    $1,449.99 NZD
  • pre-tied long cast surfcasting rigs

    Wild Blue Tackle Long Cast Rig Twin Pack

    Wild Blue Tackle Long Cast Rig Twin Pack
    $14.99 NZD
  • StormX Storm Shad Squid Ink Soft Lure 3"

    StormX Storm Shad Squid Ink Soft Lure 3"

    StormX Storm Shad Squid Ink Soft Lure 3"
    $15.99 NZD
  • StormX Storm Shad Pilchard Glow Soft Lure 5"

    StormX Storm Shad Pilchard Glow Soft Lure 5"

    StormX Storm Shad Pilchard Glow Soft Lure 5"
    $15.99 NZD
  • Impressed Rolling Swivel

    Impressed Rolling Swivel – Smooth, Strong & Tangle-Free Performance

    Impressed Rolling Swivel – Smooth, Strong & Tangle-Free Performance
    $11.99 NZD
  • StormX Storm Shad Gars Flash Soft Lure 5"

    StormX Storm Shad Gars Flash Soft Lure 5"

    StormX Storm Shad Gars Flash Soft Lure 5"
    $15.99 NZD
  • StormX Storm Shad Pilchard Glow Soft Lure 5"

    StormX Storm Shad Pilchard Glow Soft Lure 5"

    StormX Storm Shad Pilchard Glow Soft Lure 5"
    $15.99 NZD
  • StormX Storm Shad Blue Mack Soft Lure 4"

    StormX Storm Shad Blue Mack Soft Lure 4"

    StormX Storm Shad Blue Mack Soft Lure 4"
    $15.99 NZD
  • StormX Storm Shad Tommy Pearl Soft Lure 3"

    StormX Storm Shad Tommy Pearl Soft Lure 3"

    StormX Storm Shad Tommy Pearl Soft Lure 3"
    $15.99 NZD
  • StormX Storm Shad Yellow Tail Soft Lure 3"

    StormX Storm Shad Yellow Tail Soft Lure 3"

    StormX Storm Shad Yellow Tail Soft Lure 3"
    $15.99 NZD
  • StormX Storm Shad Poddy Gold Soft Lure 4"

    StormX Storm Shad Poddy Gold Soft Lure 4"

    StormX Storm Shad Poddy Gold Soft Lure 4"
    $15.99 NZD
  • StormX Storm Shad Yellow Tail Soft Lure 7"

    StormX Storm Shad Yellow Tail Soft Lure 7"

    StormX Storm Shad Yellow Tail Soft Lure 7"
    $15.99 NZD
  • Wise Angler Live Bait Hooks – High Carbon Steel Black Nickel Fishing Hooks NZ

    Wise Angler Live Bait Hooks – High Carbon Steel Black Nickel Fishing Hooks NZ

    Wise Angler Live Bait Hooks – High Carbon Steel Black Nickel Fishing Hooks NZ
    $11.99 NZD
  • Wise Angler Demon Circle Hooks – Heavy Duty Black Nickel Fishing Hooks NZ

    Wise Angler Demon Circle Hooks – Heavy Duty Black Nickel Fishing Hooks NZ

    Wise Angler Demon Circle Hooks – Heavy Duty Black Nickel Fishing Hooks NZ
    $11.99 NZD
  • StormX Storm Shad Whitebait Silver Soft Lure 4"

    StormX Storm Shad Whitebait Silver Soft Lure 4"

    StormX Storm Shad Whitebait Silver Soft Lure 4"
    $15.99 NZD
  • Wise Angler Beak Hook Luminous Green – Extra Long Point High-Performance Hook NZ

    Wise Angler Beak Hook Luminous Green – Extra Long Point High-Performance Hook NZ

    Wise Angler Beak Hook Luminous Green – Extra Long Point High-Performance Hook NZ
    $12.99 NZD
  • Barrel Brass Weight Rolling Swivel

    Wise Angler Barrel Brass Weight Rolling Swivel – Power, Precision & Simplicity

    Wise Angler Barrel Brass Weight Rolling Swivel – Power, Precision & Simplicity
    $15.99 NZD
  • Wise Angler Light Circle Hooks – High Carbon Steel Catch & Release Fishing Hooks NZ

    Wise Angler Light Circle Hooks – High Carbon Steel Catch & Release Fishing Hooks NZ

    Wise Angler Light Circle Hooks – High Carbon Steel Catch & Release Fishing Hooks NZ
    $10.49 NZD
  • Wise Angler Beak Hook Extra Long Point Pink – UV Bait Fishing Hook NZ

    Wise Angler Beak Hook Extra Long Point Pink – UV Bait Fishing Hook NZ

    Wise Angler Beak Hook Extra Long Point Pink – UV Bait Fishing Hook NZ
    $12.99 NZD
  • StormX Storm Shad Gars Flash Soft Lure 7"

    StormX Storm Shad Gars Flash Soft Lure 7"

    StormX Storm Shad Gars Flash Soft Lure 7"
    $15.99 NZD
  • Wise Angler Beak Hook Extra Long Point Fluoro Green – High-Performance Bait Fishing Hook NZ

    Wise Angler Beak Hook Extra Long Point Fluoro Green – High-Performance Bait Fishing Hook NZ

    Wise Angler Beak Hook Extra Long Point Fluoro Green – High-Performance Bait Fishing Hook NZ
    $12.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.