New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Wise Angler Octopus Hooks – High Carbon Steel Surf & Estuary Fishing Hooks NZ

    Wise Angler Octopus Hooks – High Carbon Steel Surf & Estuary Fishing Hooks NZ

    Wise Angler Octopus Hooks – High Carbon Steel Surf & Estuary Fishing Hooks NZ
    $9.49 NZD
  • Crossline Rolling Swivel with Pearl Beads

    Crossline Rolling Swivel with Pearl Beads – Strong, Smooth & Tangle-Free

    Crossline Rolling Swivel with Pearl Beads – Strong, Smooth & Tangle-Free
    $11.99 NZD
  • Italian Snap Rolling Swivel

    Italian Snap Rolling Swivel – Reliable, Smooth & Quick-Change Performance

    Italian Snap Rolling Swivel – Reliable, Smooth & Quick-Change Performance
    $9.99 NZD
  • Coast Lock Snap Rolling Swivel

    Coast Lock Snap Rolling Swivel – Strength, Speed & Tangle-Free Performance

    Coast Lock Snap Rolling Swivel – Strength, Speed & Tangle-Free Performance
    $11.99 NZD
  • Screwed Snap Rolling Swivel

    Screwed Snap Rolling Swivel – Quick-Change Strength for Serious Anglers

    Screwed Snap Rolling Swivel – Quick-Change Strength for Serious Anglers
    $12.99 NZD
  • StormX Storm Shad Pilchard Glow UV Soft Lure 5"

    StormX Storm Shad Pilchard Glow UV Soft Lure 5"

    StormX Storm Shad Pilchard Glow UV Soft Lure 5"
    $15.99 NZD
  • StormX Storm Shad Anchovy Mist Soft Lure 5"

    StormX Storm Shad Anchovy Mist Soft Lure 5"

    StormX Storm Shad Anchovy Mist Soft Lure 5"
    $15.99 NZD
  • StormX Storm Shad Poddy Gold Soft Lure 5"

    StormX Storm Shad Poddy Gold Soft Lure 5"

    StormX Storm Shad Poddy Gold Soft Lure 5"
    $15.99 NZD
  • StormX Storm Shad Whitebait Silver Soft Lure 7"

    StormX Storm Shad Whitebait Silver Soft Lure 7"

    🔥 TRENDING

    StormX Storm Shad Whitebait Silver Soft Lure 7"
    $15.99 NZD
  • Meanfish 4X Braid Fishing Line 1000M – Strong PE 4-Strand | Green

    Meanfish 4X Braid Fishing Line 1000M – Strong PE 4-Strand | Green

    Meanfish 4X Braid Fishing Line 1000M – Strong PE 4-Strand | Green
    $49.99 NZD
  • Meanfish 4X Braid Fishing Line 1000M – Multi-Colour | Strong PE 4-Strand

    Meanfish 4X Braid Fishing Line 1000M – Multi-Colour | Strong PE 4-Strand

    Meanfish 4X Braid Fishing Line 1000M – Multi-Colour | Strong PE 4-Strand
    $49.99 NZD
  • Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 40–80lb
    Sale

    Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 40–80lb

    Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 40–80lb
    $69.99 NZD $99.99 NZD
  • Meanfish 8X Super Braid Fishing Line 300M – Multi-Colour | Strong PE 8-Strand
    Sale

    Meanfish 8X Super Braid Fishing Line 300M – Multi-Colour | Strong PE 8-Strand

    Meanfish 8X Super Braid Fishing Line 300M – Multi-Colour | Strong PE 8-Strand
    $24.99 NZD $39.99 NZD
  • Meanfish 8X Super Braid Fishing Line 500m – Multi-Colour 25–80lb
    Sale

    Meanfish 8X Super Braid Fishing Line 500m – Multi-Colour 25–80lb

    Meanfish 8X Super Braid Fishing Line 500m – Multi-Colour 25–80lb
    $39.99 NZD $59.99 NZD
  • Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 18–200lb
    Sale

    Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 18–200lb

    Meanfish 8X Super Braid Fishing Line 1000m – Multi-Colour 18–200lb
    $69.99 NZD $99.99 NZD
  • SnapperTackle Octo-Flasher Rig – Luminous Squid Skirts

    SnapperTackle Octo-Flasher Rig – Luminous Squid Skirts

    SnapperTackle Octo-Flasher Rig – Luminous Squid Skirts
    $8.99 NZD
  • SnapperTackle Premium Puka Rig – Orange/Pink 10/0

    SnapperTackle Premium Puka Rig – Orange/Pink 10/0

    SnapperTackle Premium Puka Rig – Orange/Pink 10/0
    $9.99 NZD
  • 14/0 Tuna Circle Hooks Bulk Pack – 100pcs Heavy Duty Fishing Hooks
    Sale

    14/0 Tuna Circle Hooks Bulk Pack – 100pcs Heavy Duty Fishing Hooks

    14/0 Tuna Circle Hooks Bulk Pack – 100pcs Heavy Duty Fishing Hooks
    $69.99 NZD $179.00 NZD
  • Alloy Fishing Crimps Size D 2.3mm – Bulk Pack 1000

    Alloy Fishing Crimps Size D 2.3mm – Bulk Pack 1000

    Alloy Fishing Crimps Size D 2.3mm – Bulk Pack 1000
    $75.99 NZD
  • Alloy Fishing Crimps Size G 1.5mm – Bulk Pack 1000

    Alloy Fishing Crimps Size G 1.5mm – Bulk Pack 1000

    Alloy Fishing Crimps Size G 1.5mm – Bulk Pack 1000
    $59.99 NZD
  • Alloy Crimp Size E 2.0MM (PK 1000)

    Alloy Crimp Size E 2.0MM (PK 1000)

    Alloy Crimp Size E 2.0MM (PK 1000)
    $69.99 NZD
  • Fishing Crimping Pliers – Multi-Slot Stainless Steel for Custom Rigs
    Sale

    Fishing Crimping Pliers – Multi-Slot Stainless Steel for Custom Rigs

    Fishing Crimping Pliers – Multi-Slot Stainless Steel for Custom Rigs
    $39.99 NZD $69.99 NZD
  • Alloy Fishing Crimps Size S 1.0mm – Bulk Pack 1000

    Alloy Fishing Crimps Size S 1.0mm – Bulk Pack 1000

    Alloy Fishing Crimps Size S 1.0mm – Bulk Pack 1000
    $39.99 NZD
  • Alloy Fishing Crimps Size F 1.7mm – Bulk Pack 1000

    Alloy Fishing Crimps Size F 1.7mm – Bulk Pack 1000

    Alloy Fishing Crimps Size F 1.7mm – Bulk Pack 1000
    $69.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.