New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Simrad marine display with touchscreen interface on a white background

    Simrad NSS16 EVO3S 16" Multi-Function Display

    Simrad NSS16 EVO3S 16" Multi-Function Display
    $6,899.00 NZD
  • Simrad NSS evo3S marine display with a touchscreen interface and a full keypad, showcasing features such as radar and sonar imaging.

    Simrad NSS12 EVO3S 12" Multi-Function Display

    Simrad NSS12 EVO3S 12" Multi-Function Display
    $5,899.00 NZD
  • Tasmanian Devil Top Tassie 4 Pack Flouro Chart, Flouro Pink, Green Grenade, Phos Pearl

    Tasmanian Devil Top Tassie 4 Pack Flouro Chart, Flouro Pink, Green Grenade, Phos Pearl

    Tasmanian Devil Top Tassie 4 Pack Flouro Chart, Flouro Pink, Green Grenade, Phos Pearl
    $39.99 NZD
  • Tasmanian Devil Top Tassie 4 Pack Southern Terror, Brown Trout, Xmas Tree, Red Terror TTP3

    Tasmanian Devil Top Tassie 4 Pack Southern Terror, Brown Trout, Xmas Tree, Red Terror

    Tasmanian Devil Top Tassie 4 Pack Southern Terror, Brown Trout, Xmas Tree, Red Terror
    $39.99 NZD
  • Tasmanian Devil Top Tassie 4 Pack Pretty Fish, Tequila Sunrise, Xmas Tree, Neon Galaxia TTP2

    Tasmanian Devil Top Tassie 4 Pack Pretty Fish, Tequila Sunrise, Xmas Tree, Neon Galaxia

    Tasmanian Devil Top Tassie 4 Pack Pretty Fish, Tequila Sunrise, Xmas Tree, Neon Galaxia
    $39.99 NZD
  • Tasmanian Devil Top Tassie 4 Pack Pink Lady, Xmas Tree, Green Frog, Pink Panther TTP1

    Tasmanian Devil Top Tassie 4 Pack Pink Lady, Xmas Tree, Green Frog, Pink Panther

    Tasmanian Devil Top Tassie 4 Pack Pink Lady, Xmas Tree, Green Frog, Pink Panther
    $39.99 NZD
  • Akios Padded Surf Rod Bag with Carry Strap 220cm

    Akios Padded Surf Rod Bag with Carry Strap 220cm NZ | 2-Piece Surf Rod Holdall

    Akios Padded Surf Rod Bag with Carry Strap 220cm NZ | 2-Piece Surf Rod Holdall
    $42.99 NZD
  • Akios Padded Surf Rod Bag

    Akios Padded Surf Rod Bag NZ | 3-Piece Surfcasting Rod Protection Sleeve

    Akios Padded Surf Rod Bag NZ | 3-Piece Surfcasting Rod Protection Sleeve
    $39.99 NZD
  • Fishing Line Spool Bands – Prevent Line Tangles and Disorganization

    Inova Fishing Line Spool Bands – Elasticated Organizer (2 Pack)

    Inova Fishing Line Spool Bands – Elasticated Organizer (2 Pack)
    $12.99 NZD
  • Akios STR Kuro 666 Shuttle Overhead Surf Reel

    Akios STR Kuro 656 Overhead Surf Reel – High Distance Casting Reel

    Akios STR Kuro 656 Overhead Surf Reel – High Distance Casting Reel
    $529.99 NZD
  • Akios Rod Wrap Bands – Elastic Bands for Fishing Rod Storage (2 Pack)

    Akios Rod Wrap Bands 2 Pack

    Akios Rod Wrap Bands 2 Pack
    $16.99 NZD
  • Pro-Troll Trout Killer 9 Size 2 Trolling Lure Bundle

    Pro-Troll Trout Killer 9 Size 2 Trolling Lure Bundle

    BUNDLE DEAL

    Pro-Troll Trout Killer 9 Size 2 Trolling Lure Bundle
    $89.99 NZD
  • Akios Black Edition R10 + AirTorque Surfcasting Combo Set

    Akios AirTorque 435 + R10 Surfcasting Combo Set – Long Cast Surf Rod NZ

    COMBO DEAL

    Akios AirTorque 435 + R10 Surfcasting Combo Set – Long Cast Surf Rod NZ
    $1,179.99 NZD
  • Best Surf Casting Combo - Akios Airloop R10 + AirPower Surfcasting Combo Set

    Akios AirPower 435 SRS + Airloop R10 Surfcasting Combo

    COMBO DEAL

    Akios AirPower 435 SRS + Airloop R10 Surfcasting Combo
    $1,199.99 NZD
  • Akios-Black-Edition-R10-+-AirSpeed-MKII-Surfcasting-Combo-Set

    Akios AirSpeed 435 MKII + R10 Surfcasting Combo

    COMBO DEAL

    Akios AirSpeed 435 MKII + R10 Surfcasting Combo
    $1,099.99 NZD
  • Inova Lug-It Bait and Tackle Bucket System Bundle

    INOVA Lug-It Bait & Tackle Bucket System Bundle | Fishing Storage

    BUNDLE DEAL

    INOVA Lug-It Bait & Tackle Bucket System Bundle | Fishing Storage
    $169.99 NZD
  • Large Salt Away Starter Kit with Mixer Unit

    Large Salt Away Starter Kit with Mixer Unit

    BUNDLE DEAL

    Large Salt Away Starter Kit with Mixer Unit
    $189.99 NZD
  • INOVA Bait Flasher Rig Package Deal - Lure Me - Online Fishing Tackle
    Sale

    INOVA Bait Flasher Rig Package Deal

    BUNDLE DEAL

    INOVA Bait Flasher Rig Package Deal
    $25.99 NZD $29.99 NZD
  • Gemini Splash Downsolo bait clip NZ surfcasting

    Gemini Splash Downsolo Bait Clip NZ – Surfcasting Precision Bait Release System

    Gemini Splash Downsolo Bait Clip NZ – Surfcasting Precision Bait Release System
    $9.99 NZD
  • Gemini Juno bait clips NZ surfcasting

    Gemini Juno Bait Clips NZ – Surfcasting Bait Hold & Release Clips

    Gemini Juno Bait Clips NZ – Surfcasting Bait Hold & Release Clips
    $9.49 NZD
  • Gemini glow tip tape NZ night surfcasting

    Gemini Glow Tip Tape NZ – Surfcasting Glow Tape for Rod Tips

    Gemini Glow Tip Tape NZ – Surfcasting Glow Tape for Rod Tips
    $9.49 NZD
  • Gemini Genie Silicone Rig Tubing 1.5mm 1m - Lure Me - Online Fishing Tackle

    Gemini Silicone Fishing Rig Tube NZ – Anti‑Tangle Surfcasting Rig Tubing

    Gemini Silicone Fishing Rig Tube NZ – Anti‑Tangle Surfcasting Rig Tubing
    $8.99 NZD
  • Gemini Genie rig clip NZ surfcasting

    Gemini Genie Rig Clip NZ – Surfcasting Rig Connector & Terminal Tackle

    Gemini Genie Rig Clip NZ – Surfcasting Rig Connector & Terminal Tackle
    $9.99 NZD
  • Gemini Genie 4mm rig beads NZ surfcasting

    Gemini Genie 4 mm Rig Beads NZ – Surfcasting Rig Protection & Attraction Beads

    Gemini Genie 4 mm Rig Beads NZ – Surfcasting Rig Protection & Attraction Beads
    $9.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.