New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Catch Black Label 10 inch Soft Bait in Pink

    Catch 10" Black Label Livies Softbait Shady Lady UV + Glow 3 Pack

    Catch 10" Black Label Livies Softbait Shady Lady UV + Glow 3 Pack
    $24.99 NZD
  • Catch 10" Engine Oil Soft Baits 3 Pack

    Catch 10" Black Label Livies Softbait Engine Oil UV 3 Pack

    Catch 10" Black Label Livies Softbait Engine Oil UV 3 Pack
    $24.99 NZD
  • Catch 10" Black Label Livies Softbait Caipirinha UV + Glow 3 Pack

    Catch 10" Black Label Livies Softbait Caipirinha UV + Glow 3 Pack

    Catch 10" Black Label Livies Softbait Caipirinha UV + Glow 3 Pack
    $24.99 NZD
  • Catch 10 inch Soft Plastic In Black NInja

    Catch 10" Black Label Livies Softbait Black Ninja UV 3 Pack

    Catch 10" Black Label Livies Softbait Black Ninja UV 3 Pack
    $24.99 NZD
  • Inova Kamisori Tamerz Wide Gape Fishing Hook – Premium Japanese Steel, Razor Sharp, Extra Strong

    Inova Kamisori Tamerz Wide Gape Fishing Hook – Premium Japanese Steel, Razor Sharp, Extra Strong

    Inova Kamisori Tamerz Wide Gape Fishing Hook – Premium Japanese Steel, Razor Sharp, Extra Strong
    $9.99 NZD
  • Akios AirSpeed Surf 435 MKII Black Edition Surf Rod 14ft 5in 3 Piece 100-220 gram

    Akios AirSpeed 435 Surfcasting Rod – 14.5ft Lightweight Distance Performer

    Akios AirSpeed 435 Surfcasting Rod – 14.5ft Lightweight Distance Performer
    $899.99 NZD
  • Kilwell Black Shadow General Purpose Spinning Reel

    Kilwell Black Shadow General Purpose Spinning Reel

    Kilwell Black Shadow General Purpose Spinning Reel
    $54.99 NZD
  • Kilwell Whitelux Filleting Knife and Sheath with 200mm Flexi Blade

    Kilwell Whitelux Filleting Knife and Sheath with 200mm Flexi Blade

    Kilwell Whitelux Filleting Knife and Sheath with 200mm Flexi Blade
    $42.99 NZD
  • Kilwell Whitelux Fish Bait Knife with Sheath

    Kilwell Whitelux Fish Bait Knife with Sheath

    Kilwell Whitelux Fish Bait Knife with Sheath
    $37.99 NZD
  • Kilwell XP3000 3BB level wind reel NZ aluminium spool levelwind

    Kilwell XP3000 3BB Level Wind Reel

    Kilwell XP3000 3BB Level Wind Reel
    $99.99 NZD
  • Tica Toptec 6.2:1 Boat Reel

    Tica Toptec 6.2:1 Boat Reel

    Tica Toptec 6.2:1 Boat Reel
    $149.00 NZD
  • 14 foot 3 piece kilwell black shadow fibreglass surfcasting rod

    Kilwell Black Shadow 14ft Surfcasting Rod

    Kilwell Black Shadow 14ft Surfcasting Rod
    $89.99 NZD
  • Kilwell mono fishing line 1/4lb spool monofilament line for surfcasting and snapper fishing

    Kilwell Mono Fishing Line 1/4lb Spool (20lb–50lb)

    Kilwell Mono Fishing Line 1/4lb Spool (20lb–50lb)
    $10.99 NZD
  • Kilwell Fish Hook Remover

    Kilwell Fish Hook Remover

    Kilwell Fish Hook Remover
    $26.99 NZD
  • Kilwell 8ft Black Shadow General Purpose Rod 2 Piece 55-85 gram

    Kilwell Black Shadow 8ft General Purpose Rod

    Kilwell Black Shadow 8ft General Purpose Rod
    $49.99 NZD
  • Kilwell 8 Ft General Purpose Black Shadow Combo Set

    Kilwell 8 Ft General Purpose Black Shadow Combo Set

    Kilwell 8 Ft General Purpose Black Shadow Combo Set
    $99.99 NZD
  • 3 piece 12 ft surf casting rod

    Kilwell Black Shadow 12ft Surfcasting Rod

    Kilwell Black Shadow 12ft Surfcasting Rod
    $72.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Caipirinha
    Sale

    Catch Black Label Snapper Soft Bait – Caipirinha Glow

    Catch Black Label Snapper Soft Bait – Caipirinha Glow
    $8.99 NZD $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Shady

    Catch Black Label Snapper Soft Bait – Shady Lady

    🔥 TRENDING

    Catch Black Label Snapper Soft Bait – Shady Lady
    $9.99 NZD
  • Catch Black Label Livies Softbait 5 or 7" Jerkshad - Tom Tom

    Catch Black Label Snapper Soft Bait – Tom Tom

    🔥 TRENDING

    Catch Black Label Snapper Soft Bait – Tom Tom
    $9.99 NZD
  • cheap surf reel NZ Kilwell Black Shadow 380 surfcasting reel

    Kilwell Black Shadow 380 3BB Surf Reel Spooled

    Kilwell Black Shadow 380 3BB Surf Reel Spooled
    $57.99 NZD
  • Kilwell Black Shadow 14ft surf combo NZ long cast beach fishing rod and reel

    Kilwell Black Shadow 14ft Surf Combo

    Kilwell Black Shadow 14ft Surf Combo
    $139.99 NZD
  • Asari Super Tough Trace 20-200lb

    Asari Super Tough Trace 20-200lb

    Asari Super Tough Trace 20-200lb
    $10.99 NZD
  • Super Natural Clear Monofilament

    Super Natural Clear Monofilament

    Super Natural Clear Monofilament
    $18.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.