New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • INOVA Bait Flasher Rig - Mackerel Magnet

    INOVA Bait Flasher Rig – Mackerel Magnet 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Mackerel Magnet 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • INOVA Bait Flasher Rig - Tutti Frutti Hokkai

    INOVA Bait Flasher Rig – Tutti Frutti Hokkai 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Tutti Frutti Hokkai 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • INOVA Bait Flasher Rig - Blu Tube

    INOVA Bait Flasher Rig – Blu Tube 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Blu Tube 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • INOVA Bait Flasher Rig - Mackerel Flasher

    INOVA Bait Flasher Rig – Mackerel Flasher 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Mackerel Flasher 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • INOVA Bait Flasher Rig - Devils Hokkai

    INOVA Bait Flasher Rig – Devils Hokkai 1/0 Hook | Live Bait Rig NZ

    INOVA Bait Flasher Rig – Devils Hokkai 1/0 Hook | Live Bait Rig NZ
    $4.99 NZD
  • Snapper Tackle premium flasher rig red and blue for snapper fishing

    Snapper Tackle Premium Flasher Rig – Red & Blue (4/0, 5/0, 6/0)

    Snapper Tackle Premium Flasher Rig – Red & Blue (4/0, 5/0, 6/0)
    $6.99 NZD
  • Catch Snap Back Cap with Flat Peak

    Catch Snap Back Cap with Flat Peak

    Catch Snap Back Cap with Flat Peak
    $39.99 NZD
  • Catch Multi-Function Headwear

    Catch Multi-Function Headwear

    Catch Multi-Function Headwear
    $19.99 NZD
  • Akios Rod Guard Unversal Rod Holder

    Akios Rod Guard Universal Fishing Rod Holder

    Akios Rod Guard Universal Fishing Rod Holder
    $22.99 NZD
  • Trident Tackle Aero Pulley

    Trident Tackle Aero Pulley

    Trident Tackle Aero Pulley
    $9.99 NZD
  • Catch Pro Series 1/0 SJ51 Micro Jig Assist Hooks

    Catch Pro Series 1/0 SJ51 Micro Jig Assist Hooks

    Catch Pro Series 1/0 SJ51 Micro Jig Assist Hooks
    $9.99 NZD
  • Catch Double Trouble White Warrior jig with UV reactive & glow paint for jigging kingfish and snapper

    Catch Double Trouble White Warrior Jig – 60g to 300g

    Catch Double Trouble White Warrior Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble Ballistic Blue jig with UV coating and glow for mechanical & slow pitch jigging

    Catch Double Trouble Ballistic Blue Jig – 60g to 300g

    Catch Double Trouble Ballistic Blue Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble Shady Lady jig with holographic flash, UV reactive topcoat and glow paint

    Catch Double Trouble Shady Lady Jig – 60g to 300g

    Catch Double Trouble Shady Lady Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble Orange Assassin jig with UV & glow finish for kingfish, snapper and bass

    Catch Double Trouble Orange Assassin Jig – 60g to 300g

    Catch Double Trouble Orange Assassin Jig – 60g to 300g
    $24.99 NZD
  • Catch Long John Slider White Warrior Mechanical Jig (150-300g)

    Catch Long John Slider White Warrior Mechanical Jig (150-300g)

    Catch Long John Slider White Warrior Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Long John Slider Shady Lady Mechanical Jig (150-300g)

    Catch Long John Slider Shady Lady Mechanical Jig (150-300g)

    Catch Long John Slider Shady Lady Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)

    Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)

    Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Long John Slider Ballistic Blue Mechanical Jig (150-300g)

    Catch Long John Slider Ballistic Blue Mechanical Jig (150–300g)

    Catch Long John Slider Ballistic Blue Mechanical Jig (150–300g)
    $17.99 NZD
  • Catch Beady Eye Kabura Jig in Pink Crackle with Glow and UV (60-150g)

    Catch Beady Eye Kabura Pink Crackle – Snapper Jig NZ

    Catch Beady Eye Kabura Pink Crackle – Snapper Jig NZ
    $17.99 NZD
  • Catch Beady Eye Kabura Jig in Chartreuse with Glow and UV (60-150g)

    Catch Beady Eye Kabura Jig Chartreuse – Snapper Jig NZ

    Catch Beady Eye Kabura Jig Chartreuse – Snapper Jig NZ
    $17.99 NZD
  • Catch Beady Eye Kabura Jig in Orange Crackle with Glow and UV (60-150g)

    Catch Beady Eye Kabura Jig Crackled Orange – Snapper NZ

    Catch Beady Eye Kabura Jig Crackled Orange – Snapper NZ
    $17.99 NZD
  • Catch Beady Eye Kabura Jig in White Warrior with Glow and UV (60-150g)

    Catch Beady Eye Kabura Jig White Warrior – Snapper NZ

    Catch Beady Eye Kabura Jig White Warrior – Snapper NZ
    $17.99 NZD
  • Catch Beta Bug White Warrior Inchiku Lure (20-200g)

    Catch Beta Bug White Warrior Inchiku Lure (20-200g)

    Catch Beta Bug White Warrior Inchiku Lure (20-200g)
    $12.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.