New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • INOVA surfcasting rig making and storage bundle deal

    INOVA Rig Making & Storage Bundle

    BUNDLE DEAL

    INOVA Rig Making & Storage Bundle
    $59.99 NZD
  • AKIOS SeaTrek Surfcasting Rod & Reel Protection Bundle

    AKIOS SeaTrek Rod Bag Tip Protection Hood

    NEW

    AKIOS SeaTrek Rod Bag Tip Protection Hood
    $49.99 NZD
  • AKIOS SeaTrek Surfcasting Rod & Tripod Bag – Rod Case / Quiver

    AKIOS SeaTrek Surfcasting Rod & Tripod Bag – Rod Case / Quiver

    NEW

    AKIOS SeaTrek Surfcasting Rod & Tripod Bag – Rod Case / Quiver
    $189.99 NZD
  • AKIOS Premium Padded Reel Case

    AKIOS Premium Padded Reel Case – Fishing Reel Bag

    NEW

    AKIOS Premium Padded Reel Case – Fishing Reel Bag
    $29.99 NZD
  • INOVA Complete Bait Preparation Tool Bundle

    INOVA Stainless Steel Bait & Braid Scissors

    🔥 TRENDING

    INOVA Stainless Steel Bait & Braid Scissors
    $16.99 NZD
  • Akios Rigid Lead Lugger NZ | EVA Fishing Lead Storage Box

    Akios Rigid Lead Lugger NZ | EVA Fishing Lead Storage Box

    🔥 TRENDING

    Akios Rigid Lead Lugger NZ | EVA Fishing Lead Storage Box
    $42.99 NZD
  • Akios Hell Razor twin tipped 40tt surfcasting rod sections

    AKIOS Hellrazor EVO 450TT Surf Rod

    NEW

    AKIOS Hellrazor EVO 450TT Surf Rod
    $599.99 NZD
  • Akios Nitron F-16 Overhead Reel & Nitron 2-Piece Surfcasting Combo

    Akios Nitron F-16 Overhead Reel & Nitron 2-Piece Surfcasting Combo

    COMBO DEAL

    Akios Nitron F-16 Overhead Reel & Nitron 2-Piece Surfcasting Combo
    $1,929.99 NZD
  • sea dog 9 litre plastic berley pot cage retail pack

    Sea Dog Berley Pot Large

    Sea Dog Berley Pot Large
    $39.99 NZD
  • Tasmanian Devil Wide Eye Single Hooks

    Tasmanian Devil Wide Eye Single Hooks

    Tasmanian Devil Wide Eye Single Hooks
    $11.99 NZD
  • Tasmanian Devil Twin Single Hook Rig

    Tasmanian Devil Twin Single Hook Rig

    Tasmanian Devil Twin Single Hook Rig
    $15.99 NZD
  • Tasmanian Devil 5mm Red Beads

    Tasmanian Devil 5mm Red Beads

    Tasmanian Devil 5mm Red Beads
    $11.99 NZD
  • Tasmanian Devil Anti-Kink Keel Swivel Qty 5

    Tasmanian Devil Anti-Kink Keel Swivel Qty 5

    Tasmanian Devil Anti-Kink Keel Swivel Qty 5
    $14.99 NZD
  • DaCinka Burley Oil Bottle – Surfcasting Fish Attractant NZ

    DaCinka Burley Oil Bottle – Surfcasting Fish Attractant NZ

    DaCinka Burley Oil Bottle – Surfcasting Fish Attractant NZ
    $1.20 NZD
  • DaCinka Biodegradable Surfcasting Tape – Bait Securing Tape NZ

    DaCinka Biodegradable Surfcasting Tape – Bait Securing Tape NZ

    DaCinka Biodegradable Surfcasting Tape – Bait Securing Tape NZ
    $9.95 NZD
  • DaCinka Casting Sinker – Long Distance Surfcasting Weight

    DaCinka Casting Sinker – Long Distance Surfcasting Weight

    DaCinka Casting Sinker – Long Distance Surfcasting Weight
    $24.95 NZD
  • Catch Double Trouble Paua Power Jig – 100g to 200g

    Catch Double Trouble Paua Power Jig – 100g to 200g

    Catch Double Trouble Paua Power Jig – 100g to 200g
    $19.99 NZD
  • GlowMate UV glow-in-the-dark bait cotton wrapped around fishing hook for night fishing, showing glowing bait setup in low light conditions

    GlowMate™ Glow-in-the-Dark Bait Cotton – UV Reactive Fishing Bait Elastic

    🔥 TRENDING

    GlowMate™ Glow-in-the-Dark Bait Cotton – UV Reactive Fishing Bait Elastic
    $9.50 NZD
  • Kilwell Digital Fishing Scales 50kg – Heavy Duty Fish Weighing Scale (kg/lb)

    Kilwell Digital Fishing Scales 50kg – Heavy Duty Fish Weighing Scale (kg/lb)

    Kilwell Digital Fishing Scales 50kg – Heavy Duty Fish Weighing Scale (kg/lb)
    $44.99 NZD
  • jet black ofishal card holder wallet made from fish skin

    Fish Leather Card Holder Wallet NZ – Slim Sustainable Men’s Wallet

    Fish Leather Card Holder Wallet NZ – Slim Sustainable Men’s Wallet
    $79.95 NZD
  • blue ofishal fish leather key fob

    Premium Fish Leather Key Fob

    Premium Fish Leather Key Fob
    $39.00 NZD
  • ofishal fish leather bifold wallet in black

    Fish Leather Bifold Wallet – Premium Fishing Gift

    Fish Leather Bifold Wallet – Premium Fishing Gift
    $159.00 NZD
  • Fish Leather Knife Sheath

    Fish Leather Knife Sheath

    Fish Leather Knife Sheath
    $45.00 NZD
  • Kilwell Fish Fillet Pack – Knife, Steel & Iki Spike Filleting Kit

    Kilwell Fish Fillet Pack – Knife, Steel & Iki Spike Filleting Kit

    BUNDLE DEAL

    Kilwell Fish Fillet Pack – Knife, Steel & Iki Spike Filleting Kit
    $64.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.