News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

September 13, 2026

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting combo built for performance beach fishing. Read more...

Best Surfcasting Combo Sets in NZ – How to Choose the Right Beach Fishing Setup

July 1, 2026

Discover how to choose the best surfcasting combo set for New Zealand beach fishing. Learn about rod length, reel size, casting distance, and beginner vs advanced setups. Read more...

AKIOS SeaLegs 6ft Surfcasting Tripod NZ

June 19, 2026

The AKIOS SeaLegs 6ft surfcasting tripod delivers stability and control for beach anglers. Built for NZ surf conditions with a strong lightweight frame. Read more...

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

May 24, 2026

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting rods designed for long-distance casting and NZ surf conditions. Read more...

INOVA Fishing Tackle NZ – Why Surfcasters Love INOVA Gear

May 17, 2026

Shop INOVA Fishing Tackle NZ including bait elastic, beads, swivels and rig accessories. Designed to improve bait presentation, casting performance and reliability for surfcasting in New Zealand conditions. Read more...

What is Fish Leather? The Sustainable Ocean Material Behind Ofishal

May 17, 2026

Fish leather is a natural, sustainable material made from fish skins that would otherwise be discarded by the seafood industry. Instead, these skins are cleaned, tanned, and transformed into a... Read more...

Fish Leather Accessories NZ: Sustainable Wallets & Everyday Carry by Ofishal

May 9, 2026

Discover the rise of fish leather in New Zealand with Ofishal. Premium sustainable wallets, card holders, and key fobs crafted from upcycled salmon leather, combining durability, style, and ocean-inspired design. Read more...

Best Surfcasting Rods in NZ (2026 Buying Guide)

March 20, 2026

A complete NZ guide to the best surfcasting rods — from top AKIOS models to choosing the right length and power for snapper, kahawai & beach fishing success. Read more...

Surf Rods with Sliding Reel Seats (SRS) – NZ Surfcasting Specialists

March 8, 2026

Premium Surf Rods with Sliding Reel Seats (SRS) for NZ Surfcasters We stock a premium range of surf rods with Sliding Reel Seats (SRS), designed specifically for New Zealand surfcasters... Read more...

About Akios Fishing Tackle – Premium Surfcasting Gear from the UK

March 1, 2026

Akios: Precision, Durability, and Long-Distance Casting for Serious Anglers Founded in 2010, Akios is a UK-based fishing tackle company renowned for its high-performance surf rods, reels, and accessories. Designed for... Read more...

Why Akios Surf Rods are the Ultimate Choice for Serious Anglers in New Zealand

February 21, 2026

When it comes to surfcasting in New Zealand, Akios stands out for its exceptional performance and reliability. Whether you're an experienced angler or just starting out, Akios surf rods offer... Read more...

Advantages of Zipkwakes on a trailer boat in New Zealand

August 3, 2025

Are you looking to enhance the performance of your trailer boat in the waters of New Zealand? Zipkwakes may be the solution you've been searching for. Read more...

Kilwell Rig Winders: Easy Fishing Rig & Trace Storage

October 5, 2022

Keep your fishing rigs and traces organised with Kilwell Rig Winders. Learn how foam rig winders help prevent tangles and make storing surfcasting, boat and freshwater rigs easier. Read more...

Akios Airloop R10 Black Edition Surf Reel

New Black Edition Surfcasting Reel hits NZ

July 9, 2022

The latest version of the popular Akios Airloop R10 long cast surfcasting reel has hit our shores, the Black Edition. Featuring the same specifications as the original Akios R10 surf... Read more...

Buy Fishing Gear Online with Shop App

June 20, 2022

A faster way to buy fishing gear online using your mobile. Want to buy fishing tackle online with just a few taps, no entering payment details each time you order? Shop... Read more...

Buy Fishing Tackle with Laybuy

February 17, 2022

Laybuy is now available online at Lure Me Want to buy fishing gear with Laybuy, that is you are looking to pay off your new fishing combo or any other... Read more...

POLI internet banking, pay for fishing tackle online using bank account

POLi Internet Banking now available at checkout

February 14, 2022

We've just added POLi Internet banking as a payment method for our New Zealand customers. POLi lets customers pay online in real-time using their Internet Banking. No need for a... Read more...

Current Delivery Delays (19/01/2022)

January 19, 2022

Latest delivery update from our courier providers NZ Post:Refer to NZ Posts webiste for further information: NZ Post Delays Any questions feel free to message us via chat and or... Read more...

Lure Me Buy Fishing Tackle Online Website NZ

New lureme.co.nz website launched

October 13, 2021

As we continue to grow and expand our range we felt it was time to launch a new website. Read more...

Akios rods review in the hands of NZ surf casters

January 20, 2019

Akios surf rods, since 2010 Akios has gained traction all over the world as a quality reel brand, more recently however they have also been making their mark with high... Read more...

Buy Fishing Tackle with Afterpay in New Zealand

July 3, 2018

Want to buy fishing tackle with Afterpay, that is you want fishing tackle now but don’t want to pay for it all in one hit, well at Lure Me you can... Read more...

Salt Away NZ marine salt remover concentrate bottle

10 Reasons to Use Salt-Away for salt removal

May 31, 2018

Salt-Away is the most concentrated and powerful salt removing product on the market. Discover 10 reasons why you should use Salt-Away. Read more...

What is EChip technology and how does it work?

May 29, 2018

Discover how Pro-Troll ECHIP technology works, how it creates electrical attraction in the water, and how ECHIP fishing lures and kits can be used for trout and other predatory fish. Read more...