Boat Fishing Lures & Jigs

Explore high-performance boat fishing lures, jigs, and rigs designed for New Zealand waters. From snapper inshore to kingfish offshore, find proven gear including soft baits, metal jigs, slow pitch jigs, kabura styles, and effective bait-catching rigs for versatile boat-based fishing.

Shop specialist techniques: Kabura Jigs, Slow Pitch Jigs, and Flasher & Sabiki Rigs.

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  • Catch Beta Bug Shady Lady Inchiku Lure (20-200g)

    Catch Beta Bug Shady Lady Inchiku Lure (20-200g)

    Catch Beta Bug Shady Lady Inchiku Lure (20-200g)
    $10.99 NZD
  • Catch Double Trouble Ballistic Blue jig with UV coating and glow for mechanical & slow pitch jigging

    Catch Double Trouble Ballistic Blue Jig – 60g to 300g

    Catch Double Trouble Ballistic Blue Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble Black Ninja Jig fishing lure with UV finish and glow for kingfish, snapper & bass

    Catch Double Trouble Black Ninja Jig – 60g to 300g (Mechanical & Slow Pitch)

    Catch Double Trouble Black Ninja Jig – 60g to 300g (Mechanical & Slow Pitch)
    $24.99 NZD
  • Catch Double Trouble Orange Assassin jig with UV & glow finish for kingfish, snapper and bass

    Catch Double Trouble Orange Assassin Jig – 60g to 300g

    Catch Double Trouble Orange Assassin Jig – 60g to 300g
    $24.99 NZD
  • Catch Double Trouble Paua Power Jig – 100g to 200g

    Catch Double Trouble Paua Power Jig – 100g to 200g

    Catch Double Trouble Paua Power Jig – 100g to 200g
    $19.99 NZD
  • Catch Double Trouble Rainbow Warrior jig with holographic UV finish and glow for deep water jigging
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    Catch Double Trouble Rainbow Warrior Jig – 60g to 300g

    Catch Double Trouble Rainbow Warrior Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble Shady Lady jig with holographic flash, UV reactive topcoat and glow paint

    Catch Double Trouble Shady Lady Jig – 60g to 300g

    Catch Double Trouble Shady Lady Jig – 60g to 300g
    $15.99 NZD
  • Catch Double Trouble White Warrior jig with UV reactive & glow paint for jigging kingfish and snapper

    Catch Double Trouble White Warrior Jig – 60g to 300g

    Catch Double Trouble White Warrior Jig – 60g to 300g
    $15.99 NZD
  • Catch Fishing Value Pack with Tackle Box
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    Catch Fishing Value Pack with Tackle Box

    BUNDLE DEAL

    Catch Fishing Value Pack with Tackle Box
    $79.00 NZD
  • Catch Freestyle Kabura Slider Jig - Chartreuse (60 - 100 gram)

    Catch Freestyle Kabura Jig Chartreuse – Snapper Jig NZ

    Catch Freestyle Kabura Jig Chartreuse – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - Orange (60 - 100 gram)

    Catch Freestyle Kabura Jig Orange – Snapper Jig NZ

    Catch Freestyle Kabura Jig Orange – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - Pink (60 - 100 gram)

    Catch Freestyle Kabura Jig Pink – Snapper Jig NZ

    Catch Freestyle Kabura Jig Pink – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - White Warrior (60 - 100 gram)

    Catch Freestyle Kabura Jig White Warrior – Snapper Jig NZ

    Catch Freestyle Kabura Jig White Warrior – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Value Pack with Tackle Box (60 or 80 gram)
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    Catch Freestyle Kabura Value Pack with Tackle Box (60 or 80 gram)

    BUNDLE DEAL

    Catch Freestyle Kabura Value Pack with Tackle Box (60 or 80 gram)
    $49.99 NZD
  • Catch Kingfish Value Pack contents including Livies, Squidwings and sliders
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    Catch Kingfish Value Pack with Tackle Box

    BUNDLE DEAL

    Catch Kingfish Value Pack with Tackle Box
    $99.00 NZD
  • Catch Long John Slider Ballistic Blue Mechanical Jig (150-300g)

    Catch Long John Slider Ballistic Blue Mechanical Jig (150–300g)

    Catch Long John Slider Ballistic Blue Mechanical Jig (150–300g)
    $17.99 NZD
  • Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)

    Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)

    Catch Long John Slider Orange Assassin Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Long John Slider Shady Lady Mechanical Jig (150-300g)

    Catch Long John Slider Shady Lady Mechanical Jig (150-300g)

    Catch Long John Slider Shady Lady Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Long John Slider White Warrior Mechanical Jig (150-300g)

    Catch Long John Slider White Warrior Mechanical Jig (150-300g)

    Catch Long John Slider White Warrior Mechanical Jig (150-300g)
    $17.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue

    Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue

    Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue
    $22.99 NZD
  • Fishing lure with a white body, red eye, and blue

    Catch Pocket Rocket Tungsten Micro Jig - Lethal Lumo

    Catch Pocket Rocket Tungsten Micro Jig - Lethal Lumo
    $22.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin

    Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin

    Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin
    $16.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Shady Lady

    Catch Pocket Rocket Tungsten Micro Jig - Shady Lady

    🔥 TRENDING

    Catch Pocket Rocket Tungsten Micro Jig - Shady Lady
    $22.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - White Warrior
    Sold out

    Catch Pocket Rocket Tungsten Micro Jig - White Warrior

    Catch Pocket Rocket Tungsten Micro Jig - White Warrior
    $17.99 NZD

Boat Fishing Lures & Jigs for New Zealand Waters

Boat fishing in New Zealand offers access to some of the most productive fishing grounds, from inshore reefs to deep offshore structure. Using the right lures and jigs can dramatically improve your success when targeting species like snapper, kingfish, trevally, kahawai, and reef dwellers.

Our boat fishing lures and jigs collection includes a wide range of proven techniques designed for different depths, conditions, and target species. Whether you're slow pitching for snapper, speed jigging for kingfish, or working soft baits around structure, having the right lure style is key to consistent results.

Modern jigging techniques rely on realistic movement, flutter action, UV and glow finishes, and weight-specific designs that match the depth and current you’re fishing. From light inshore setups to heavy offshore jigging, the right lure selection helps you stay in the strike zone longer.

Types of Boat Fishing Lures & Jigs

  • Soft bait lures for natural presentation and versatile fishing styles
  • Metal jigs for speed jigging and offshore pelagic species
  • Slow pitch jigs for controlled flutter action and deep-water strikes (view slow pitch jigs)
  • Kabura jigs for snapper and bottom-focused fishing (view kabura jigs)
  • Bibbed and diving lures for trolling and covering ground

Why Quality Lures Matter

In New Zealand conditions, fish often respond to subtle movement, vibration, and colour contrast. High-quality lures are designed to mimic baitfish more accurately, increasing strike rates even when fish are less active or conditions are tough.

Matching your lure weight to depth and current is also critical—lighter jigs excel in shallow water and slow presentations, while heavier jigs are essential for deeper drops and strong current situations.

Looking to specialise your technique? Explore our dedicated jigging collections:

Also complete your setup with Fishing Line & Braid and Boat Fishing Rods for a fully optimised offshore system.

At Lure Me, we help Kiwi anglers gear up with quality fishing tackle backed by fast New Zealand shipping and trusted support.

Shop boat fishing lures and jigs online and increase your hook-up rate on your next trip.

Buying Guides, FAQs & News

Slow‑Pitch Jigging Guide – Techniques, Lures & Tips for NZ Anglers
How-To Guide

Slow‑Pitch Jigging Guide – Techniques, Lures & Tips for NZ Anglers

Slow‑pitch jigging is one of the most exciting fishing techniques in New Zealand, targeting Snapper, Kingfish, Treval...

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How to Fish Kabura Lures & Sliders: A NZ Fishing Guide
How-To Guide

How to Fish Kabura Lures & Sliders: A NZ Fishing Guide

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Customer Reviews.