New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Kilwell Bucket Hat Navy Gold

    Kilwell Bucket Hat Navy Gold

    Kilwell Bucket Hat Navy Gold
    $39.99 NZD
  • Kilwell Cap Navy Chino

    Kilwell Cap Navy Chino

    Kilwell Cap Navy Chino
    $29.99 NZD
  • Akios AirPower 435 SRS Black Edition Surf Rod 14ft 5in 3-Piece

    Akios AirPower 435 SRS Surfcasting Rod – 14.5ft Long Casting Powerhouse

    Akios AirPower 435 SRS Surfcasting Rod – 14.5ft Long Casting Powerhouse
    $999.99 NZD
  • Akios AirPower 420 GTR 14ft 2 Piece Surf Rod 112-224 gram

    Akios AirPower 420 GTR Surfcasting Rod – 14ft 2-Piece All-Rounder

    Akios AirPower 420 GTR Surfcasting Rod – 14ft 2-Piece All-Rounder
    $1,199.99 NZD
  • Akios Airlyte Light 2 piece surfcasting rod 11.5ft lightweight beach fishing rod NZ

    Akios Airlyte Light 2 Piece Surfcasting Rod 11.5ft (50–140g)

    Akios Airlyte Light 2 Piece Surfcasting Rod 11.5ft (50–140g)
    $499.99 NZD
  • Catch Zingaz Orange Assassin 150mm floating stickbait for kingfish NZ

    Catch Zingaz Floating Stickbait – Orange Assassin

    Catch Zingaz Floating Stickbait – Orange Assassin
    $22.99 NZD
  • Catch Zingaz Floating Stickbait – Cyan Supreme

    Catch Zingaz Floating Stickbait – Cyan Supreme

    Catch Zingaz Floating Stickbait – Cyan Supreme
    $22.99 NZD
  • Catch Zingaz Black Ninja 180mm floating stickbait with 6/0 hooks

    Catch Zingaz Floating Stickbait – Black Ninja

    Catch Zingaz Floating Stickbait – Black Ninja
    $22.99 NZD
  • Catch Zingaz Ballistic Blue 150mm topwater stickbait NZ

    Catch Zingaz Floating Stickbait – Ballistic Blue

    Catch Zingaz Floating Stickbait – Ballistic Blue
    $22.99 NZD
  • Kilwell Rig Winders Foam Trace Holders

    Kilwell Rig Winders Foam Trace Holders

    Kilwell Rig Winders Foam Trace Holders
    $16.99 NZD
  • Tica Surf Combo Ezi-Surf Rod & ES8000

    Tica Surf Combo Ezi-Surf Rod & ES8000

    Tica Surf Combo Ezi-Surf Rod & ES8000
    $199.99 NZD
  • Kilwell Tear Drop Swivel Sinkers

    Kilwell Tear Drop Swivel Sinkers

    Kilwell Tear Drop Swivel Sinkers
    $4.99 NZD
  • Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 20-100 gram

    Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 20-100 gram

    Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 20-100 gram
    $299.00 NZD
  • Kilwell Pacific Dredge pelagic gamefish teaser lure

    Kilwell Pacific Dredge Pelagic Gamefish Teaser

    Kilwell Pacific Dredge Pelagic Gamefish Teaser
    $359.99 NZD
  • Kilwell Toby Copper Zebra Single Hook Lure

    Kilwell Toby Copper Zebra Single Hook Lure

    Kilwell Toby Copper Zebra Single Hook Lure
    $7.49 NZD
  • Lowrance Point 1 GPS Antenna

    Lowrance Point-1 GPS Antenna & Heading Sensor

    Lowrance Point-1 GPS Antenna & Heading Sensor
    $409.99 NZD
  • Salt-Away Mixing Unit

    Salt-Away Mixing Unit

    Salt-Away Mixing Unit
    $89.99 NZD
  • magnetic fishing lanyard quick release clip NZ

    Magnetic Fishing Lanyard with Quick Release Clip

    Magnetic Fishing Lanyard with Quick Release Clip
    $16.99 NZD
  • Catch Side Cutting Pliers 15cm

    Catch Side Cutting Pliers 15cm

    Catch Side Cutting Pliers 15cm
    $16.99 NZD
  • Catch Heavy Duty Braid Cutter

    Catch Heavy Duty Braid Cutter

    Catch Heavy Duty Braid Cutter
    $16.99 NZD
  • Catch Bentnose Mini Split Ring Pliers

    Catch Bentnose Mini Split Ring Pliers

    Catch Bentnose Mini Split Ring Pliers
    $15.99 NZD
  • Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 150-250 gram

    Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 150-250 gram

    Catch Pro Series Kensai Slow Pitch Jigging Acid Wrap Rod 6ft 3in 1 Piece 150-250 gram
    $349.00 NZD
  • Tica Wanderer + Sportera Straylining Combo 2.1m 1-Piece

    Tica Wanderer + Sportera Straylining Combo 2.1m 1-Piece

    Tica Wanderer + Sportera Straylining Combo 2.1m 1-Piece
    $209.99 NZD
  • Lure Me Gift Card

    Lure Me Gift Card

    Lure Me Gift Card
    $10.00 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.