New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Snapper Tackle Kahawai Jig in Silver

    Snapper Tackle Kahawai Jig – Silver Metal Fishing Lure

    Snapper Tackle Kahawai Jig – Silver Metal Fishing Lure
    $5.99 NZD
  • Trident Tackle Kicker

    Trident Tackle Kicker

    Trident Tackle Kicker
    $8.99 NZD
  • Trident Tackle Dynaform

    Trident Tackle Dynaform

    🔥 TRENDING

    Trident Tackle Dynaform
    $9.99 NZD
  • Bluewater Trolling Skirt 10" Plunger Purple Black

    Bluewater 10” Plunger Trolling Skirt – Purple Black Marlin Lure

    Bluewater 10” Plunger Trolling Skirt – Purple Black Marlin Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" Plunger Lumo Green

    Bluewater 10” Plunger Trolling Skirt – Lumo Green Game Fishing Lure

    Bluewater 10” Plunger Trolling Skirt – Lumo Green Game Fishing Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" Plunger Lumo

    Bluewater 10” Plunger Trolling Skirt – Lumo Marlin Lure

    Bluewater 10” Plunger Trolling Skirt – Lumo Marlin Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" Plunger Chart Orange

    Bluewater 10” Plunger Trolling Skirt – Chartreuse Orange Marlin Lure

    Bluewater 10” Plunger Trolling Skirt – Chartreuse Orange Marlin Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" Plunger Black Red

    Bluewater 10” Plunger Trolling Skirt – Black Red Game Fishing Lure

    Bluewater 10” Plunger Trolling Skirt – Black Red Game Fishing Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" POP Black Red

    Bluewater 10” Popper Trolling Skirt – Black Red Marlin Lure

    Bluewater 10” Popper Trolling Skirt – Black Red Marlin Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" POP Chart Orange

    Bluewater 10” Popper Trolling Skirt – Chartreuse Orange Lure

    Bluewater 10” Popper Trolling Skirt – Chartreuse Orange Lure
    $79.99 NZD
  • Bluewater Trolling Skirt 10" POP Lumo Green

    Bluewater 10” Popper Trolling Skirt – Lumo Green Lure

    Bluewater 10” Popper Trolling Skirt – Lumo Green Lure
    $79.99 NZD
  • Manuka Sawdust for smoking meats, fish and other vegetables

    Kilwell Manuka Smoker Sawdust 1 or 5 lb Bags

    Kilwell Manuka Smoker Sawdust 1 or 5 lb Bags
    $5.99 NZD
  • Sunline Castest tapered leader for surfcasting in NZ shock leader fishing line

    Sunline Castest Tapered Leaders – Surfcasting Shock Leader NZ

    Sunline Castest Tapered Leaders – Surfcasting Shock Leader NZ
    $29.99 NZD
  • Kilwell Egg Sinkers 1/4 oz - 4 oz

    Kilwell Egg Sinkers 1/4 oz - 4 oz

    Kilwell Egg Sinkers 1/4 oz - 4 oz
    $3.99 NZD
  • Kilwell Ball Sinkers 1/4 oz - 6 oz

    Kilwell Ball Sinkers 1/4 oz - 6 oz

    Kilwell Ball Sinkers 1/4 oz - 6 oz
    $3.99 NZD
  • Catch Stingaz Tenya Elevator Jighead (2 - 6 Oz)
    Sale

    Catch Stingaz Tenya Elevator Jig Heads 2–6oz

    Catch Stingaz Tenya Elevator Jig Heads 2–6oz
    $12.99 NZD $14.99 NZD
  • Catch The Harrier Elevator Jigheads (2 - 6 Oz)

    Catch Harrier Elevator Jig Heads 2–6oz

    Catch Harrier Elevator Jig Heads 2–6oz
    $13.99 NZD
  • Catch Harrier Jig Heads (1/4 - 1 Oz)

    Catch Harrier Jig Heads (1/4 - 1 Oz)

    🔥 TRENDING

    Catch Harrier Jig Heads (1/4 - 1 Oz)
    $13.99 NZD
  • Precision Pak Kingfish Cooler Bag

    Precision Pak Kingfish Cooler Bag

    Precision Pak Kingfish Cooler Bag
    $109.99 NZD
  • Kilwell RXB85 baitfeeder reel for surfcasting and straylining in New Zealand

    Kilwell RXB85 Baitfeeder Reel

    Kilwell RXB85 Baitfeeder Reel
    $114.99 NZD
  • Tica Wanderer 9RRB+1RB Long Cast Baitfeeder Reel

    Tica Wanderer 9RRB+1RB Long Cast Baitfeeder Reel

    Tica Wanderer 9RRB+1RB Long Cast Baitfeeder Reel
    $249.99 NZD
  • Kilwell Bait Snifter Berley Dispenser

    Kilwell Bait Snifter Berley Dispenser

    Kilwell Bait Snifter Berley Dispenser
    $19.99 NZD
  • Fish Smoker - Kilwell Original 16.3 Litre Fish Smoker

    Fish Smoker - Kilwell Original 16.3 Litre Fish Smoker

    Fish Smoker - Kilwell Original 16.3 Litre Fish Smoker
    $149.99 NZD
  • Fish Smoker - Kilwell Midi 10 Litre Smoker

    Fish Smoker - Kilwell Midi 10 Litre Smoker

    Fish Smoker - Kilwell Midi 10 Litre Smoker
    $129.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.