New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
Skip to results list
692 items

Filter

  • Kilwell Toby Zebra Single Hook Lure
    Sale

    Kilwell Toby Zebra Single Hook Lure

    Kilwell Toby Zebra Single Hook Lure
    $8.99 NZD $9.99 NZD
  • Kilwell NZ Berley Pellets 3kg

    Kilwell NZ Berley Pellets 3kg

    Kilwell NZ Berley Pellets 3kg
    $18.99 NZD
  • Catch Pro Series 3/0 SJ51 Stainless Steel Jigging Assist Hooks

    Catch Pro Series 3/0 Micro Jigging Assist Hooks – Kevlar Cord SJ51

    Catch Pro Series 3/0 Micro Jigging Assist Hooks – Kevlar Cord SJ51
    $9.99 NZD
  • Tica Kazumi 8ft Softbait Combo with Tempest 2500 Reel

    Tica Kazumi 8ft Softbait Combo with Tempest 2500 Reel

    Tica Kazumi 8ft Softbait Combo with Tempest 2500 Reel
    $279.99 NZD
  • tica oxean ox10 lever drag reel nz corrosion resistant graphite frame

    Tica Oxean OX10 Lever Drag Reel

    Tica Oxean OX10 Lever Drag Reel
    $219.99 NZD
  • Trokar TK130 Flippin Softbait Hooks

    Trokar TK130 Flippin Softbait Hooks

    Trokar TK130 Flippin Softbait Hooks
    $12.99 NZD
  • Kilwell Freshwater Jig Rig Mix 4 – Ginger Mick, Parsons Glory, Woolly Bugger NZ

    Kilwell UV Freshwater Jig Rig GM/PG/WB Mix 4

    Kilwell UV Freshwater Jig Rig GM/PG/WB Mix 4
    $15.89 NZD
  • Kilwell Freshwater Jig Rig Mix 6 – Grey Ghost & Grey Ghost Lime NZ

    Kilwell UV Freshwater Jig Rig GG/GGL/GG Mix 6

    Kilwell UV Freshwater Jig Rig GG/GGL/GG Mix 6
    $15.89 NZD
  • Kilwell Freshwater Jig Rig Mix 1 – Grey Ghost, Lime & Jack Sprat NZ
    Sale

    Kilwell UV Freshwater Jig Rig GG/GGL/JS Mix 1

    Kilwell UV Freshwater Jig Rig GG/GGL/JS Mix 1
    $13.99 NZD $15.89 NZD
  • Kilwell Freshwater Jig Rig GG – Grey Ghost Yellow, Red & Pearl NZ

    Kilwell UV Freshwater Jig Rig Grey Ghost

    Kilwell UV Freshwater Jig Rig Grey Ghost
    $15.89 NZD
  • Tica Ezi-Surf Surf Rod 3 Piece 100-200 gram

    Tica Ezi Surf 1403 14ft Surfcasting Rod 100–200g

    Tica Ezi Surf 1403 14ft Surfcasting Rod 100–200g
    $169.99 NZD
  • surf reel NZ Tica Hyena HN100 8RRB high capacity surfcasting reel

    Tica Hyena HN100 Surf Reel – 15kg Drag

    Tica Hyena HN100 Surf Reel – 15kg Drag
    $199.99 NZD
  • Tica Ezi Cast EC100 baitcast reel NZ low profile graphite frame

    Tica Ezi-Cast EC100 Baitcast Reel

    Tica Ezi-Cast EC100 Baitcast Reel
    $89.99 NZD
  • Tica TitanClaw TC300 Baitcast Reel

    Tica TitanClaw TC300 Baitcast Reel

    Tica TitanClaw TC300 Baitcast Reel
    $219.99 NZD
  • Kilwell Fish Scales with Tape Meaure

    Kilwell Hanging Fish Scales 12.5kg with 1m Tape Measure | Compact Pocket Scale NZ

    Kilwell Hanging Fish Scales 12.5kg with 1m Tape Measure | Compact Pocket Scale NZ
    $16.99 NZD
  • Kilwell Fish Bat

    Kilwell Fish Bat

    Kilwell Fish Bat
    $49.99 NZD
  • Catch Beady Eye Kabura in Orange Assassin (Small 7-28g)

    Catch Beady Eye Kabura Jig Orange Assassin 7–28g – Snapper Jig NZ

    Catch Beady Eye Kabura Jig Orange Assassin 7–28g – Snapper Jig NZ
    $7.69 NZD
  • Catch Beady Eye Kabura in White Warrior (Small 7-28g)

    Catch Beady Eye Kabura Jig White Warrior 7–28g – Snapper Jig NZ

    Catch Beady Eye Kabura Jig White Warrior 7–28g – Snapper Jig NZ
    $7.69 NZD
  • Catch The Boss Slow Pitch Lure - White Warrior

    Catch The Boss Slow Pitch Jig – White Warrior – Snapper, Kingfish & Trevally NZ

    Catch The Boss Slow Pitch Jig – White Warrior – Snapper, Kingfish & Trevally NZ
    $16.99 NZD
  • Catch The Boss Slow Pitch Lure - Shady Lady

    Catch The Boss Slow Pitch Jig – Shady Lady – Snapper, Kingfish & Trevally NZ

    Catch The Boss Slow Pitch Jig – Shady Lady – Snapper, Kingfish & Trevally NZ
    $16.99 NZD
  • Catch The Boss Slow Pitch Lure - Orange Assassin

    Catch The Boss Slow Pitch Jig – Orange Assassin – Snapper, Kingfish & Trevally NZ

    Catch The Boss Slow Pitch Jig – Orange Assassin – Snapper, Kingfish & Trevally NZ
    $16.99 NZD
  • Catch The Boss Slow Pitch Lure - Ballistic Blue

    Catch Beta Boss Slow Pitch Jig – Ballistic Blue – Snapper, Kingfish & Trevally NZ

    Catch Beta Boss Slow Pitch Jig – Ballistic Blue – Snapper, Kingfish & Trevally NZ
    $16.99 NZD
  • Catch Baby Boss Slow Pitch Micro Jig - Shady Lady

    Catch Baby Boss Slow Pitch Micro Jig – Shady Lady – Kingfish & Snapper NZ

    Catch Baby Boss Slow Pitch Micro Jig – Shady Lady – Kingfish & Snapper NZ
    $12.99 NZD
  • 10 inch Jerkshad Soft Baits

    Catch 10" Black Label Livies Softbait Glowing Gurnard UV + Glow 3 Pack

    Catch 10" Black Label Livies Softbait Glowing Gurnard UV + Glow 3 Pack
    $24.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

Read More
Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

Read More

Customer Reviews.