New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Catch Beta Bug Shady Lady Inchiku Lure (20-200g)

    Catch Beta Bug Shady Lady Inchiku Lure (20-200g)

    Catch Beta Bug Shady Lady Inchiku Lure (20-200g)
    $10.99 NZD
  • Catch Beta Bug Orange Inchiku Lure (20-200g)

    Catch Beta Bug Orange Inchiku Lure (20–200g)

    Catch Beta Bug Orange Inchiku Lure (20–200g)
    $12.99 NZD
  • Catch Beta Bug Ballistic Blue Inchiku Lure (20-200g)

    Catch Beta Bug Ballistic Blue Inchiku Lure (20–200g)

    Catch Beta Bug Ballistic Blue Inchiku Lure (20–200g)
    $12.99 NZD
  • Catch Acid Wrap Xtreme jigging rod and JGX5000 reel combo 150-250g

    Catch Acid Wrap Xtreme Jigging Rod & JGX5000 Reel Combo 150–250g

    Catch Acid Wrap Xtreme Jigging Rod & JGX5000 Reel Combo 150–250g
    $749.00 NZD
  • Catch Pro Series JGX2000 + Acid Wrap Jigging Combo 20kg Drag 5ft 8in 1 Piece 50-150 gram

    Catch Acid Wrap 50–150g Jigging Combo JGX2000 | Pre-Spooled Braid

    Catch Acid Wrap 50–150g Jigging Combo JGX2000 | Pre-Spooled Braid
    $599.00 NZD
  • Catch JGX2000 + Kensai Slow Pitch Jigging Combo 20kg Drag 6ft 3in 1 Piece 80-150 gram

    Catch Kensai Slow Pitch Jigging Combo JGX2000 | Pre-Spooled 22lb Braid

    Catch Kensai Slow Pitch Jigging Combo JGX2000 | Pre-Spooled 22lb Braid
    $549.00 NZD
  • Catch JGX3000 Pro Series Jigging Reel 25kg Drag

    Catch JGX3000 Pro Series Jigging Reel 25kg Drag

    Catch JGX3000 Pro Series Jigging Reel 25kg Drag
    $509.00 NZD
  • Catch JGX5000 Pro Series Jigging Reel 30kg Drag

    Catch JGX5000 Pro Series Jigging Reel 30kg Drag

    Catch JGX5000 Pro Series Jigging Reel 30kg Drag
    $579.00 NZD
  • Catch S3000 3000 size spinning reel lightweight saltwater reel

    Catch S3000 Spinning Reel PE2 8kg Drag

    Catch S3000 Spinning Reel PE2 8kg Drag
    $279.00 NZD
  • Catch Softbait 4–8kg Toray carbon soft bait combo

    Catch Softbait 4–8kg Combo S3000 | Pre-Spooled 20lb Tasline Braid

    Catch Softbait 4–8kg Combo S3000 | Pre-Spooled 20lb Tasline Braid
    $399.99 NZD
  • Catch Topwater Xtreme 5-piece travel fishing rod for topwater fishing NZ

    Catch Topwater Xtreme 5-Piece Travel Fishing Rod

    🔥 TRENDING

    Catch Topwater Xtreme 5-Piece Travel Fishing Rod
    $379.00 NZD
  • Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 4-8 kg

    Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 4-8 kg

    Catch Pro Series Softbait Spin Rod 7ft 3in 2 Piece 4-8 kg
    $299.00 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Shady Lady

    Catch Pocket Rocket Tungsten Micro Jig - Shady Lady

    🔥 TRENDING

    Catch Pocket Rocket Tungsten Micro Jig - Shady Lady
    $22.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin

    Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin

    Catch Pocket Rocket Tungsten Micro Jig - Orange Assassin
    $16.99 NZD
  • Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue

    Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue

    Catch Pocket Rocket Tungsten Micro Jig - Ballistic Blue
    $22.99 NZD
  • Catch 5 Compartment Tackle Bag with Cooler Compartment

    Catch 5 Compartment Tackle Bag with Cooler Compartment

    Catch 5 Compartment Tackle Bag with Cooler Compartment
    $99.00 NZD
  • Catch Double Sided Lure Tackle Boxes

    Catch Double Sided Lure Tackle Boxes

    Catch Double Sided Lure Tackle Boxes
    $19.99 NZD
  • Catch Water Wings UV softbait attractor for jig heads and kabura jigs

    Catch Water Wings™ Softbait Add-On – 2 Pack

    🔥 TRENDING

    Catch Water Wings™ Softbait Add-On – 2 Pack
    $6.99 NZD
  • Catch Freestyle Kabura Slider Jig - White Warrior (60 - 100 gram)

    Catch Freestyle Kabura Jig White Warrior – Snapper Jig NZ

    Catch Freestyle Kabura Jig White Warrior – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - Pink (60 - 100 gram)

    Catch Freestyle Kabura Jig Pink – Snapper Jig NZ

    Catch Freestyle Kabura Jig Pink – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - Orange (60 - 100 gram)

    Catch Freestyle Kabura Jig Orange – Snapper Jig NZ

    Catch Freestyle Kabura Jig Orange – Snapper Jig NZ
    $12.99 NZD
  • Catch Freestyle Kabura Slider Jig - Chartreuse (60 - 100 gram)

    Catch Freestyle Kabura Jig Chartreuse – Snapper Jig NZ

    Catch Freestyle Kabura Jig Chartreuse – Snapper Jig NZ
    $12.99 NZD
  • Akios / INOVA Fishing Beanie

    Akios / INOVA Fishing Beanie

    Akios / INOVA Fishing Beanie
    $19.99 NZD
  • Snapper Tackle premium flasher rig snapper fishing rig in orange and pink

    Snapper Tackle Premium Flasher Rig – Orange & Pink (4/0, 5/0, 6/0)

    🔥 TRENDING

    Snapper Tackle Premium Flasher Rig – Orange & Pink (4/0, 5/0, 6/0)
    $7.49 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.