New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Balzer Adrenalin Travel Ultra Heavy 1200 65lb Boat Rod

    Balzer Adrenalin Travel Ultra Heavy 1200 65lb Boat Rod – 2.20m | 400-1200g

    NEW

    Balzer Adrenalin Travel Ultra Heavy 1200 65lb Boat Rod – 2.20m | 400-1200g
    $515.00 NZD
  • Balzer 71 Degrees North Boat Inliner 35lb Rod

    Balzer 71 Degrees North Boat Inliner 35lb Rod – 2.10m | 200-700g

    NEW

    Balzer 71 Degrees North Boat Inliner 35lb Rod – 2.10m | 200-700g
    $298.00 NZD
  • Balzer Shirasu IM-8 Trout Collector 3 Ultra Light Rod 2.10m 0.4-3g

    Balzer Shirasu IM-8 Trout Collector 3 Ultra Light Rod 2.10m 0.4-3g

    NEW

    Balzer Shirasu IM-8 Trout Collector 3 Ultra Light Rod 2.10m 0.4-3g
    $188.00 NZD
  • A black and silver fishing rod shown vertically against a plain white background.

    Balzer Shirasu IM-12 Trout Collector Ultra Light Rod 0.4-3g

    NEW

    Balzer Shirasu IM-12 Trout Collector Ultra Light Rod 0.4-3g
    $251.00 NZD
  • Balzer Adrenalin Travel Heavy 700 35lb Boat Rod

    Balzer Adrenalin Travel Heavy 700 35lb Boat Rod 2.15m – 4 Piece

    NEW

    Balzer Adrenalin Travel Heavy 700 35lb Boat Rod 2.15m – 4 Piece
    $499.00 NZD
  • Balzer Adrenalin Heavy 700 35lb Boat & Jig Rod

    Balzer Adrenalin Heavy 700 35lb Boat & Jig Rod – 2.15m | 200-700g

    NEW

    Balzer Adrenalin Heavy 700 35lb Boat & Jig Rod – 2.15m | 200-700g
    $466.00 NZD
  • Balzer Adrenalin Travel Medium 400 25lb Strayline Boat Rod

    Balzer Adrenalin Travel Medium 400 25lb Strayline Boat Rod 2.15m – 4 Piece

    NEW

    Balzer Adrenalin Travel Medium 400 25lb Strayline Boat Rod 2.15m – 4 Piece
    $481.00 NZD
  • Balzer 71 Degrees North Baltic Sea Travel Slow Jig Rod

    Balzer 71° North Baltic Sea Travel Slow Jig Rod 1.95m 30-125g – 3 Piece

    NEW

    Balzer 71° North Baltic Sea Travel Slow Jig Rod 1.95m 30-125g – 3 Piece
    $259.00 NZD
  • Balzer Adrenalin Medium 400 25lb Boat Rod

    Balzer Adrenalin Medium 400 25lb Boat Rod – 2.15m | 120-400g

    NEW

    Balzer Adrenalin Medium 400 25lb Boat Rod – 2.15m | 120-400g
    $496.00 NZD
  • Balzer 71 Degrees North Baltic Sea Slow Jig Rod 30-125g

    Balzer 71 Degrees North Baltic Sea Slow Jig Rod 30-125g

    NEW

    Balzer 71 Degrees North Baltic Sea Slow Jig Rod 30-125g
    $261.00 NZD
  • Balzer Adrenalin Inliner Ultra Heavy 1200 65lb Boat Rod

    Balzer Adrenalin Inliner Ultra Heavy 1200 65lb Boat Rod – 2.20m | 400-1200g

    NEW

    Balzer Adrenalin Inliner Ultra Heavy 1200 65lb Boat Rod – 2.20m | 400-1200g
    $425.00 NZD
  • Balzer Adrenalin Medium Spin 400 Softbait & Strayline Rod

    Balzer Adrenalin Medium Spin 400 Softbait & Strayline Rod – 2.15m | 120-400g

    NEW

    Balzer Adrenalin Medium Spin 400 Softbait & Strayline Rod – 2.15m | 120-400g
    $461.00 NZD
  • Balzer Edition IM-12 Trout Micro Spin – 1-6g

    Balzer Edition IM-12 Trout Micro Spin – 1-6g

    NEW

    Balzer Edition IM-12 Trout Micro Spin – 1-6g
    $233.00 NZD
  • Balzer Shirasu IM-12 Seatrout Light Rod 2.85m 7-19g

    Balzer Shirasu IM-12 Seatrout Light Rod 2.85m 7-19g

    NEW

    Balzer Shirasu IM-12 Seatrout Light Rod 2.85m 7-19g
    $333.00 NZD
  • Balzer Shirasu IM-8 Crank Shad Travel Medium Light Rod

    Balzer Shirasu IM-8 Crank Shad Travel Medium Light Rod – 2.10m

    NEW

    Balzer Shirasu IM-8 Crank Shad Travel Medium Light Rod – 2.10m
    $249.00 NZD
  • A black and silver fishing rod shown in two views against a plain white background, likely to demonstrate different angles or components of the product.

    Balzer Shirasu IM-12 Trout Collector Light Rod – 0.8-6g

    NEW

    Balzer Shirasu IM-12 Trout Collector Light Rod – 0.8-6g
    $259.00 NZD
  • Balzer Edition IM-12 Travel Spin Rod 2.40m 18-52g – 4 Piece

    Balzer Edition IM-12 Travel Spin Rod 2.40m 18-52g – 4 Piece

    NEW

    Balzer Edition IM-12 Travel Spin Rod 2.40m 18-52g – 4 Piece
    $395.00 NZD
  • Balzer Shirasu IM-8 Sea Trout Medium Heavy Rod 3.15m 15-33g

    Balzer Shirasu IM-8 Sea Trout Medium Heavy Rod 3.15m 15-33g

    NEW

    Balzer Shirasu IM-8 Sea Trout Medium Heavy Rod 3.15m 15-33g
    $205.00 NZD
  • Balzer Shirasu IM-8 Perch Jig Medium Light Rod 2.25m 5-21g

    Balzer Shirasu IM-8 Perch Jig Medium Light Rod 2.25m 5-21g

    NEW

    Balzer Shirasu IM-8 Perch Jig Medium Light Rod 2.25m 5-21g
    $187.00 NZD
  • Balzer Edition IM-12 Travel Fly Fishing Rod 2.55m AFTMA 5/6

    Balzer Edition IM-12 Travel Fly Fishing Rod 2.55m AFTMA 5/6

    NEW

    Balzer Edition IM-12 Travel Fly Fishing Rod 2.55m AFTMA 5/6
    $240.00 NZD
  • Balzer Edition IM-12 Sea Trout Heavy Salmon Rod 3.05m 12-43g

    Balzer Edition IM-12 Sea Trout Heavy Salmon Rod 3.05m 12-43g

    NEW

    Balzer Edition IM-12 Sea Trout Heavy Salmon Rod 3.05m 12-43g
    $352.00 NZD
  • Balzer Shirasu IM-12 Perch Medium Light Rod 6-19g

    Balzer Shirasu IM-12 Perch Medium Light Rod 6-19g

    NEW

    Balzer Shirasu IM-12 Perch Medium Light Rod 6-19g
    $294.00 NZD
  • Balzer Shirasu IM-8 Perch Light Rod 2.20m 3-14g

    Balzer Shirasu IM-8 Perch Light Rod 2.20m 3-14g

    NEW

    Balzer Shirasu IM-8 Perch Light Rod 2.20m 3-14g
    $159.00 NZD
  • Balzer Shirasu IM-12 Perch Light Rod 3-12g

    Balzer Shirasu IM-12 Perch Light Rod 3-12g

    NEW

    Balzer Shirasu IM-12 Perch Light Rod 3-12g
    $286.00 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.