New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
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  • Balzer Magna Nordic PRO Pier, Wharf & Rock Rod

    Balzer Magna Nordic PRO Pier, Wharf & Rock Rod – 3.3m & 3.6m | 180g

    NEW

    Balzer Magna Nordic PRO Pier, Wharf & Rock Rod – 3.3m & 3.6m | 180g
    $272.00 NZD
  • Balzer Magna Nordic PRO Kayak Spin Rod

    Balzer Magna Nordic PRO Kayak Spin Rod 2.10m – 25-60g

    NEW

    Balzer Magna Nordic PRO Kayak Spin Rod 2.10m – 25-60g
    $154.00 NZD
  • Balzer Shirasu IM-8 Cast M Baitcasting Rod

    Balzer Shirasu IM-8 Cast M Baitcasting Rod 1.95m – 5-20g

    NEW

    Balzer Shirasu IM-8 Cast M Baitcasting Rod 1.95m – 5-20g
    $181.00 NZD
  • Balzer Magna Magic Silver Legend Trout Micro Jig Rod 1.95m 1-6g

    Balzer Magna Magic Silver Legend Trout Micro Jig Rod 1.95m 1-6g

    NEW

    Balzer Magna Magic Silver Legend Trout Micro Jig Rod 1.95m 1-6g
    $119.00 NZD
  • Balzer Telescopic Rod Holder Stick – 75cm

    Balzer Telescopic Rod Holder Stick – 75cm | 3/8" BSF Thread

    NEW

    Balzer Telescopic Rod Holder Stick – 75cm | 3/8" BSF Thread
    $14.90 NZD
  • balzer freshwater fishing rod

    Balzer Edition IM-12 Perch & Trout Rod – 2.45m 6-19g

    NEW

    Balzer Edition IM-12 Perch & Trout Rod – 2.45m 6-19g
    $297.00 NZD
  • A black fishing rod with a cork-wrapped handle and silver metal accents, shown in a split view against a white background.

    Balzer Diabolo Fury Trout Rod – 2-11g

    NEW

    Balzer Diabolo Fury Trout Rod – 2-11g
    $183.00 NZD
  • A black and silver graphite fishing rod with a tan cork handle, shown vertically against a white background.

    Balzer Edition IM-12 Telescopic Travel Trout Rod 3.05m 3-22g

    NEW

    Balzer Edition IM-12 Telescopic Travel Trout Rod 3.05m 3-22g
    $320.00 NZD
  • Balzer Diabolo Fury Perch & Trout Rod 6-21g

    Balzer Diabolo Fury Perch & Trout Rod 6-21g

    NEW

    Balzer Diabolo Fury Perch & Trout Rod 6-21g
    $194.00 NZD
  • A long, slender black fishing rod with red and white printed graphics and a black textured handle, shown vertically against a plain white background.

    Balzer Shirasu IM-8 Spoon Trout Rod 1.5-5g

    NEW

    Balzer Shirasu IM-8 Spoon Trout Rod 1.5-5g
    $159.00 NZD
  • Balzer Tactics Fly 4/5/6 Fly Reel

    Balzer Tactics Fly 4/5/6 Fly Reel

    NEW

    Balzer Tactics Fly 4/5/6 Fly Reel
    $167.00 NZD
  • Balzer Adrenali 3000 baitcast fishing reel

    Balzer Adrenalin 3000 BC Baitcast Reel

    NEW

    Balzer Adrenalin 3000 BC Baitcast Reel
    $516.00 NZD
  • Balzer Alegra GT Freshwater Spinning Reel

    Balzer Alegra GT Freshwater Spinning Reel

    NEW

    Balzer Alegra GT Freshwater Spinning Reel
    $148.00 NZD
  • Tactics Trout Collector Reel Facing Left

    Balzer Tactics Trout Collector Spinning Reel – Ultra Light Trout

    NEW

    Balzer Tactics Trout Collector Spinning Reel – Ultra Light Trout
    $194.00 NZD
  • Tactics Coast Liner 6700 Reel Facing Left

    Balzer Tactics Coast Liner Surf Casting Reel – 10kg Drag

    NEW

    Balzer Tactics Coast Liner Surf Casting Reel – 10kg Drag
    $237.00 NZD
  • Balzer Tactics North 4200 LH Overhead Levelwind Reel

    Balzer Tactics North 4200 LH Overhead Levelwind Reel

    NEW

    Balzer Tactics North 4200 LH Overhead Levelwind Reel
    $287.00 NZD
  • Alegra ATX Reel Facing Left

    Balzer Alegra ATX Freshwater Spinning Reel

    NEW

    Balzer Alegra ATX Freshwater Spinning Reel
    $228.00 NZD
  • Adrenalin IQ Reel Facing Left

    Balzer Adrenalin IQ 8700 Spinning Reel – 15kg Drag

    NEW

    Balzer Adrenalin IQ 8700 Spinning Reel – 15kg Drag
    $541.00 NZD
  • balzer fishing reel oil

    Balzer Reel Oil 20ml – Fishing Reel Lubricant

    NEW

    Balzer Reel Oil 20ml – Fishing Reel Lubricant
    $8.20 NZD
  • Fishing reel with a white background

    Balzer Adrenalin 1500 BC Baitcast Reel – 175g

    NEW

    Balzer Adrenalin 1500 BC Baitcast Reel – 175g
    $448.00 NZD
  • A tube of Balzers Rollefett white grease for gears and bearings, shown diagonally on a plain white background.

    Balzer Reel Grease 15g – Saltwater Resistant Gear Grease

    NEW

    Balzer Reel Grease 15g – Saltwater Resistant Gear Grease
    $8.00 NZD
  • Alegra ACE Reel Facing Left

    Balzer Alegra ACE Saltwater Spinning Reel

    NEW

    Balzer Alegra ACE Saltwater Spinning Reel
    $307.00 NZD
  • Surfcasting Sinker Case

    AKIOS Lead Lugger & Breakaway Sinker Surfcasting Bundle

    BUNDLE DEAL

    AKIOS Lead Lugger & Breakaway Sinker Surfcasting Bundle
    $69.99 NZD
  • AKIOS SeaTrek Bundle

    AKIOS SeaTrek Surfcasting Rod & Reel Protection Bundle

    BUNDLE DEAL

    AKIOS SeaTrek Surfcasting Rod & Reel Protection Bundle
    $239.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

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Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

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Customer Reviews.