New Fishing Tackle & Latest Arrivals

Discover the latest fishing tackle and new fishing gear at Lure Me. Our newest arrivals bring fresh products, proven fishing brands and practical tackle for New Zealand anglers, with new rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools added regularly.

Whether you're into surfcasting, beach fishing, rock fishing, boat fishing, freshwater fishing or chasing bigger game offshore, our latest arrivals are selected with New Zealand fishing conditions in mind.

From new surfcasting tackle and long-cast fishing gear to lures, jigs, hooks, bait accessories and essential fishing tools, this is where you'll find the newest products available at Lure Me.

Check back regularly to see what's new and be among the first to discover the latest fishing tackle, new brands and fresh gear available online in New Zealand.
Skip to results list
692 items

Filter

  • Lectrotab Controller with Auto Roll and Pitch

    Lectrotab Controller with Auto Roll and Pitch

    Lectrotab Controller with Auto Roll and Pitch
    $1,679.00 NZD
  • Lectrotab 12V 12 x 12 inch Trim Tab Package with LED Auto Retract

    Lectrotab 12V 12" x 12" Electric Trim Tab Package with LED Auto Retract

    Lectrotab 12V 12" x 12" Electric Trim Tab Package with LED Auto Retract
    $1,749.00 NZD
  • Lectrotab 12V 9 x 12 Inch Trim Tab Package with Rocker Switch

    Lectrotab 12V 9" x 12" Electric Trim Tab Package with Rocker Switch

    Lectrotab 12V 9" x 12" Electric Trim Tab Package with Rocker Switch
    $1,379.00 NZD
  • Zipwake KB750-S, 750mm Auto Trim Control System including display

    Zipwake KB750-S, 750mm Auto Trim Control System including display

    Zipwake KB750-S, 750mm Auto Trim Control System including display
    $6,499.00 NZD
  • Zipwake KB600-S, 600mm Auto Trim Control System including display

    Zipwake KB600-S, 600mm Auto Trim Control System including display

    Zipwake KB600-S, 600mm Auto Trim Control System including display
    $4,699.00 NZD
  • Zipwake KB450-S, 4500mm Auto Trim Control System including display

    Zipwake KB450-S, 450mm Auto Trim Control System including display

    Zipwake KB450-S, 450mm Auto Trim Control System including display
    $4,299.00 NZD
  • Tasmanian Devil Top Tassie 4 Pack Brown Trout, Xmas Tree, Rainbow Trout, Gold Zebra

    Tasmanian Devil Top Tassie 4 Pack Brown Trout, Xmas Tree, Rainbow Trout, Gold Zebra

    Tasmanian Devil Top Tassie 4 Pack Brown Trout, Xmas Tree, Rainbow Trout, Gold Zebra
    $39.99 NZD
  • Kilwell LED Surf Rod 12ft 3 Piece 80-150 gram

    Kilwell LED Surf Rod 12ft 3 Piece 80–150g

    Kilwell LED Surf Rod 12ft 3 Piece 80–150g
    $99.99 NZD
  • Kilwell Lead Reef Sinkers 1oz - 32oz

    Kilwell Lead Reef Sinkers 1oz - 32oz

    Kilwell Lead Reef Sinkers 1oz - 32oz
    $5.69 NZD
  • XS Red Monofilament Fishing Line reel with high strength and UV protection

    INOVA SLIK Red XS Monofilament Fishing Line

    INOVA SLIK Red XS Monofilament Fishing Line
    $27.99 NZD
  • Tica Brute Wolf BW8000 surfcasting combo set with Galant surf rod and BW8000 reel

    Tica Brute Wolf BW8000 + Galant 4.5m Surfcasting Combo

    Tica Brute Wolf BW8000 + Galant 4.5m Surfcasting Combo
    $299.99 NZD
  • Cobra HH350 FLT EU floating handheld marine VHF radio waterproof 6W

    Cobra Marine HH350 FLT EU Floating Handheld VHF Radio

    Cobra Marine HH350 FLT EU Floating Handheld VHF Radio
    $269.00 NZD
  • Zipwake Dynamic Trim Control System

    Zipwake KB300-S, 300mm Auto Trim Control System including display

    Zipwake KB300-S, 300mm Auto Trim Control System including display
    $4,099.00 NZD
  • Lowrance Elite FS 9 with Active Imaging Transducer + C-MAP Chart

    Lowrance Elite FS 9 Fish Finder & Chartplotter with Active Imaging

    Lowrance Elite FS 9 Fish Finder & Chartplotter with Active Imaging
    $2,099.99 NZD
  • Inova Round Cutting Board

    INOVA Lug-It Round Cutting Board | Bait Prep Board

    INOVA Lug-It Round Cutting Board | Bait Prep Board
    $19.99 NZD
  • Inova Cooler Bag

    INOVA Lug-It Round Bait Cooler Bag | Insulated Fishing Bait Cooler

    🔥 TRENDING

    INOVA Lug-It Round Bait Cooler Bag | Insulated Fishing Bait Cooler
    $64.99 NZD
  • Inova Lug-It Bucket or Base Station Divider Pod Set of 3

    INOVA Lug-It Divider Pod Set of 3 | Bucket & Base Station

    INOVA Lug-It Divider Pod Set of 3 | Bucket & Base Station
    $39.99 NZD
  • Inova Lug-It Bait and Tackle Bucket - Lure Me - Online Fishing Tackle

    INOVA Lug-It Bait & Tackle Bucket 30L | Waterproof Fishing Bucket

    INOVA Lug-It Bait & Tackle Bucket 30L | Waterproof Fishing Bucket
    $64.99 NZD
  • Sunline V-Plus Fuorocarbon Line

    Sunline V-Plus Fluorocarbon 50m

    Sunline V-Plus Fluorocarbon 50m
    $24.99 NZD
  • Lazer Sharp sabiki bait rig live bait catching rig NZ

    Lazer Sharp Sabiki Bait Rig – Live Bait Rig NZ (Sizes 2, 4, 6, 8, 10)

    Lazer Sharp Sabiki Bait Rig – Live Bait Rig NZ (Sizes 2, 4, 6, 8, 10)
    $4.99 NZD
  • Kilwell Camo Pink Cap

    Kilwell Camo Pink Cap

    Kilwell Camo Pink Cap
    $29.99 NZD
  • Kilwell Charcoal and Pink Ladies Trucker Cap

    Kilwell Charcoal and Pink Ladies Trucker Cap

    Kilwell Charcoal and Pink Ladies Trucker Cap
    $29.99 NZD
  • Kilwell Cap American Twill Grey / Black

    Kilwell Cap American Twill Grey / Black

    Kilwell Cap American Twill Grey / Black
    $29.99 NZD
  • Kilwell Camo Trucker Cap

    Kilwell Camo Trucker Cap

    Kilwell Camo Trucker Cap
    $29.99 NZD

New Fishing Tackle NZ – Latest Arrivals at Lure Me

Looking for the latest fishing tackle in New Zealand? The Lure Me Newest Products collection is the place to discover our latest fishing gear, tackle and accessories as they arrive.

We regularly add new products across surfcasting, saltwater, freshwater, boat and game fishing, giving Kiwi anglers access to new tackle from trusted fishing brands as well as products designed to solve practical problems on the water.

What's New at Lure Me?

Our latest arrivals can include:

  • Surfcasting tackle – rods, reels, rod bags, quivers, baiting gear and casting accessories
  • Fishing lures and jigs – softbaits, hardbody lures, metal jigs, slow-pitch jigs, kabura and trolling lures
  • Terminal tackle – hooks, swivels, clips, beads, sinkers and rig components
  • Baiting accessories – bait elastic, baiting needles, scissors, bait clips and bait presentation products
  • Fishing tools and accessories – pliers, scales, knives, storage solutions and other essential gear
  • Boat and offshore tackle – fishing rigs, lures, jigs and equipment for inshore and offshore fishing
  • Freshwater fishing gear – lures, hooks and accessories for trout and other freshwater species

New Fishing Gear for New Zealand Conditions

At Lure Me, we focus on fishing tackle that makes sense for Kiwi anglers and the conditions we fish in. Whether you're casting from a North Island surf beach, fishing the rocks, chasing snapper from the boat, targeting kingfish offshore or chasing trout in freshwater, you'll find new gear suited to a wide range of fishing styles.

Our latest arrivals include products from recognised fishing brands alongside new and specialised tackle worth discovering. The collection is updated as new stock becomes available, so it's worth checking back regularly.

Shop the Latest Fishing Tackle

If you're always looking for the next piece of gear to add to your tackle box, this is the collection to watch. Explore the newest fishing rods, reels, lures, rigs, terminal tackle, baiting accessories and fishing tools available from Lure Me.

For more specialised fishing gear, explore our Surfcasting Gear, Fishing Lures, Terminal Tackle, Boat Fishing Gear and Freshwater Fishing collections.

Shop the latest fishing tackle online at Lure Me and discover what's new for your next fishing trip.

Buying Guides, FAQs & News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo
News

AKIOS Nitron Surfcasting Range NZ – Rod, Reel & Combo

The AKIOS Nitron surfcasting range has arrived at Lure Me. Explore the SVR 440 rod, F-16 reel, and Nitron surfcasting...

Read More
Introducing the New AKIOS Hellrazor EVO Surf Rod Range
News

Introducing the New AKIOS Hellrazor EVO Surf Rod Range

The new AKIOS Hellrazor EVO surf rod range has been announced, featuring the 420TT and 450TT continental surfcasting ...

Read More

Customer Reviews.