Soft Baits

Shop premium soft baits in New Zealand for targeting snapper, kingfish, kahawai, trevally, and other popular saltwater species. Soft baits, also known as soft plastics, imitate baitfish, squid, and other natural prey to create realistic movement that triggers more strikes.

Our range includes proven jerk shads, paddle tails, curly tails, and specialised soft bait patterns in a variety of sizes and fish-catching colours. Whether you're fishing the Hauraki Gulf, Wellington Harbour, the Bay of Plenty, or your local estuary, you'll find quality soft baits designed for New Zealand conditions.

Looking for jig heads? Shop our dedicated Soft Bait Jig Heads Collection to match your soft baits with the right hook and weight for your fishing style.

Soft Baits NZ – Proven Soft Plastics for More Hook-Ups

Soft bait fishing has become one of the most effective and enjoyable ways to target New Zealand saltwater species. Unlike traditional bait fishing, soft baits allow anglers to actively work lures through the water column, covering more ground and enticing aggressive strikes from feeding fish.

Our range of soft baits includes realistic baitfish profiles, curly tails, jerk shads, and high-action soft plastics designed to perform in both shallow and deep-water situations. Popular targets include snapper, kingfish, kahawai, trevally, gurnard, and john dory.

Choosing the Right Soft Bait

Jerk Shads: Great for snapper and kingfish when worked with sharp rod lifts.
Paddle Tails: Produce strong vibration and swimming action, ideal for covering water.
Curly Tails: Excellent in slower retrieves and low-light conditions.
Natural Colours: Effective in clear water and bright conditions.
Bright & Glow Colours: Popular for deeper water, murky conditions, and early morning sessions.

Built for New Zealand Soft Bait Fishing

Whether you're casting from a boat, kayak, rocks, or shore, quality soft baits can consistently out-fish traditional methods when fish are actively feeding. With proven colours, durable materials, and lifelike action, our soft bait range helps anglers catch more fish throughout the year.

To complete your setup, pair your soft baits with the correct soft bait jig heads, and browse our range of braid fishing lines and fishing leaders for maximum performance.

Soft Baits

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Balzer Scented Soft Bait Worms – Floating Perch Dancer 5cm & 7cm

Balzer Trout Collector Larva Bee Scented Softbait Assortment – 3cm & 5cm | 10 Pack

Catch Black Label Snapper Soft Bait – Engine Oil

Catch Black Label Snapper Soft Bait – Bananarama

Catch Black Label Snapper Soft Bait – Black Ninja

Catch Black Label Snapper Soft Bait – Bronze Baitfish

Catch Black Label Snapper Soft Bait – Glowing Gurnard Glow

Catch Black Label Snapper Soft Bait – Green Red Reaper

Catch Black Label Snapper Soft Bait – Jack Mac

Catch Black Label Snapper Soft Bait – Orange Assassin

Catch Black Label Snapper Soft Bait – Orange Ochre

Catch Black Label Snapper Soft Bait – Power Pilchard Glow

Catch Black Label Snapper Soft Bait – White Warrior Glow

Catch Black Label Snapper Soft Bait – Tom Tom

Catch Black Label Snapper Soft Bait – Shady Lady

Catch Black Label Snapper Soft Bait – Caipirinha Glow

Balzer Tungsten Cheburashka Chatter Trout Lure with Trout Collectors

Catch Black Label Livies Softbait Curly Tail Parkers Passion 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Bananarama 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Caipirinha Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Glowing Gurnard Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Power Pilchard Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Jack Mac 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Shady Lady Glow 6 inch 4 Pack

Soft Baits NZ – Proven Soft Plastics for More Hook-Ups

Choosing the Right Soft Bait

Built for New Zealand Soft Bait Fishing

Customer Reviews.

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Soft Baits

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Balzer Scented Soft Bait Worms – Floating Perch Dancer 5cm & 7cm

Balzer Trout Collector Larva Bee Scented Softbait Assortment – 3cm & 5cm | 10 Pack

Catch Black Label Snapper Soft Bait – Engine Oil

Catch Black Label Snapper Soft Bait – Bananarama

Catch Black Label Snapper Soft Bait – Black Ninja

Catch Black Label Snapper Soft Bait – Bronze Baitfish

Catch Black Label Snapper Soft Bait – Glowing Gurnard Glow

Catch Black Label Snapper Soft Bait – Green Red Reaper

Catch Black Label Snapper Soft Bait – Jack Mac

Catch Black Label Snapper Soft Bait – Orange Assassin

Catch Black Label Snapper Soft Bait – Orange Ochre

Catch Black Label Snapper Soft Bait – Power Pilchard Glow

Catch Black Label Snapper Soft Bait – White Warrior Glow

Catch Black Label Snapper Soft Bait – Tom Tom

Catch Black Label Snapper Soft Bait – Shady Lady

Catch Black Label Snapper Soft Bait – Caipirinha Glow

Balzer Tungsten Cheburashka Chatter Trout Lure with Trout Collectors

Catch Black Label Livies Softbait Curly Tail Parkers Passion 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Bananarama 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Caipirinha Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Glowing Gurnard Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Power Pilchard Glow 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Jack Mac 6 inch 4 Pack

Catch Black Label Livies Softbait Curly Tail Shady Lady Glow 6 inch 4 Pack

Soft Baits NZ – Proven Soft Plastics for More Hook-Ups

Choosing the Right Soft Bait

Built for New Zealand Soft Bait Fishing

Buying Guides, FAQs & News

Big Softbaits for Deep Water: Fishing 10-Inch Softbaits with Heavy Jig Heads

Best Snapper Soft Bait Colour NZ: Complete Guide for Every Water Condition

Customer Reviews.